Buying Real UGG Product, Know the Facts
November 30 2016 - 4:54PM
Business Wire
Brand increases investment to protect consumers
from counterfeit
Synonymous with gift giving and the holidays, UGG® (a division
of Deckers Brands NYSE: DECK) is increasing its efforts to help
customers identify counterfeit products, recognize misleading
marketing and call-out online websites by sharing a list of helpful
tips ahead of the holiday shopping season.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161130006385/en/
UGG Classic II in Chestnut colorway
(Photo: Business Wire)
“With nearly fifty percent of purchases this season being made
online, counterfeiters have taken notice and have adjusted their
approach in the hopes of misguiding consumers,” says Lisa Bereda,
Assistant General Counsel, Deckers Brands. “As a customer-centric
brand it is our responsibility to safeguard the loyalty of our
community. We are committed to exposing counterfeit tricks,
educating our customers and taking swift legal action when and how
we can.”
When shopping on or offline UGG® urges customers to follow these
simple guidelines to help ensure authentic purchases:
- If the prices seem too good to be true,
they probably are.
- The website contains spelling errors or
suspicious contact information.
- The quality of the product is low, such
as synthetic linings, stiff outsoles or sloppy stitching.
- Buy from trusted sources only, pay
close attention to URLs throughout browsing.
Since 2009 UGG® has taken numerous steps to combat counterfeit
including: launching UGG® anti-counterfeit Facebook and Twitter
accounts; providing customers with step-by-step instructions on how
to dispute fraudulent charges, supported law enforcement in
identifying counterfeiters and counterfeit products which has led
to the seizure of over 2.2 million counterfeit UGG® products
to-date and actively taken action against more than 590,000
counterfeit marketplace listings, 60,000 counterfeit websites and
40,000 counterfeit search engine results worldwide.
The impact of counterfeits on the global economy is significant,
eliminating tens of thousands of jobs with legitimate businesses
and costing the economy an estimated $600 billion of revenue a
year. Worse yet, they are not accountable to human rights and
environmental regulations nor do they adhere to child labor laws,
anti-sweatshop laws or restricted substances laws. This puts
workers, the environment and consumers at risk.
For more information, please visit
http://www.ugg.com/counterfeit.html.
About the UGG® brand
Founded in 1978 in California, UGG® is a division of Deckers
Brands based in Goleta, California. The brand has built a
reputation on luxury style and comfort by using only the finest
materials in the world, employing the highest standards of
craftsmanship, and delivering new and innovative styles. For more
information please visit www.ugg.com or www.deckers.com.
@UGG #thisisUGG
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version on businesswire.com: http://www.businesswire.com/news/home/20161130006385/en/
UGGLindsey DiCola,
212-247-8552lindsey.dicola@deckers.comorMatthew Magnin,
212-247-8552matthew.magnin@deckers.com
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