WALLDORF, Germany, Nov. 29, 2016 /PRNewswire/ -- SAP
NEWSBYTE -- SAP SE (NYSE: SAP) has been recognized as one
of the "Top Growing Brands" in the 2016 Interbrand Best Global
Brand report. In just one year, SAP moved up in its ranking from
#26 to #22, with an estimated brand value of US$21.3 billion. Now in its 17th year,
the Interbrand report analyzes how brands help grow businesses —
from delivering on customer expectations to driving economic
value.
With a 13 percent increase in year-over-year brand value, the
SAP brand grew more than major competitors like Oracle (-3 percent)
and IBM (-19 percent) and other business-to-business technology
leaders like GE (+2 percent), Intel (+4 percent) and Cisco (+4
percent). The average brand value growth among the Top 100 brands
this year was 4.8 percent.
SAP was also named as the highest-ranked technology company on
the Radley Yeldar Fit for Purpose Index of the top 100 most
purposeful brands in the world. SAP ranked #20 — up from #22 in
2015 — ahead of HP, Cisco, Google, IBM and Facebook. SAP's recent
pledges to make a difference to people's health and its commitment
to the United Nations Sustainable Development Goals contributed
significantly to the company's rise in ranking.
Now in its second year, the Fit for Purpose Index examines the
100 brands best-placed to put purpose into practice. According to
consultancy Radley Yeldar (RY), brands with purpose "bring
employees, customers and investors on board, turning ambition into
action. Ultimately, they create business success — and by
fulfilling their purpose, they benefit individuals and
society."
Why Focus on Purpose?
According to EY's strategy
executive director and EY Beacon Institute global leader Valerie
Keller, purpose can lead to better growth opportunities for
companies large and small. As EY points out, "Purpose-led
brands are more successful in acquiring and retaining
customers."
"We are thrilled to be recognized as a leader on both the
Interbrand list and Radley Yeldar's Fit for Purpose Index," said
Vivek Bapat, senior vice president,
SAP Marketing Strategy and Thought Leadership. "These are both an
incredible reflection of our overarching vision and the passion of
our customers, employees and partners as ambassadors of our brand.
From helping our customers Run Live in the digital economy to
collectively making an impact on global causes that touch billions
of people, we continue in our drive to help the world run better
and improve people's lives. This is our enduring cause, our higher
purpose."
Interbrand 2016 Best Global Brands Report
Interbrand's
methodology was the first brand valuation method to become
ISO-certified. The Best Global Brands ranking is based on the
brand's cumulative value, which is measured across three
components:
- The financial performance of the branded products and
services
- The role the brand plays in influencing customer choice
- The strength the brand has to command a premium price or secure
earnings for the company
Radley Yeldar Fit for Purpose Index
The RY Fit for
Purpose index ranks the world's most purposeful brands on the
strength of a brand's purpose and the extent to which it is
embedded across the organization. RY assessed more than 180 brands
from the FT500 and the Eurofirst 100 between May and June 2016.
The consultancy analyzes publicly available information across
27 global criteria. The scores are calculated based on four core
categories:
- Purpose and story: does the purpose clearly address a
relevant individual, social or world need?
- Communication: to what extent is the purpose clearly
communicated across all channels?
- Performance: how deeply is purpose integrated into the
business model and business strategy?
- Behaviors: is the purpose clear in company behavior,
including leadership support?
To view the full rankings, please visit the 2016 Interbrand Best
Global Brands Report and the RY Fit for Purpose Index.
For more information, visit the SAP News Center and SAP's
corporate purpose site.
Download the book "How SAP's Vision Comes to Life": Mobile
version (PDF, 4MB) | Print version (PDF, 40MB)
For more information on SAP, visit the SAP News Center. Follow
SAP on Twitter at @sapnews.
Media Contacts:
Andy
Kendzie, +1 (202) 247-7064, andy.kendzie@sap.com, ET
Amanda Murphy, +1 (212) 653-9832,
amanda.murphy01@sap.com, ET
Any statements contained in this document that are not
historical facts are forward-looking statements as defined in the
U.S. Private Securities Litigation Reform Act of 1995. Words such
as "anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to
identify such forward-looking statements. SAP undertakes no
obligation to publicly update or revise any forward-looking
statements. All forward-looking statements are subject to various
risks and uncertainties that could cause actual results to differ
materially from expectations. The factors that could affect SAP's
future financial results are discussed more fully in SAP's filings
with the U.S. Securities and Exchange Commission ("SEC"), including
SAP's most recent Annual Report on Form 20-F filed with the SEC.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of their dates.
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SOURCE SAP SE