SNICKERS® will once again serve as the exclusive presenting
partner of WrestleMania 33, WWE’s pop-culture extravaganza, which
will take place Sunday, April 2, 2017 at the Orlando Citrus Bowl
and will broadcast live around the world on WWE Network.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161128005682/en/
(Photo: Business Wire)
SNICKERS’ presenting partnership of WrestleMania 33 is
highlighted by custom TV creative produced by WWE for SNICKERS,
which will feature WWE Superstars and the brand’s popular ‘You’re
Not You When You’re Hungry’ campaign. The creative will appear
across WWE’s global digital and social platforms, WWE Network, and
on WWE’s flagship TV programs Monday Night Raw® and SmackDown Live®
on USA Network, a long-standing SNICKERS partner.
SNICKERS will also leverage WWE’s YouTube channel, the No. 1
sports channel on YouTube, with a complete brand takeover the day
of WrestleMania. Additionally, SNICKERS will have promotional
activity at WrestleMania Axxess – WWE’s four-day, interactive fan
festival, presence at WWE live events leading up to WrestleMania
33, retail promotions, as well as custom digital and social
content, including a Snapchat live story.
“When it comes to displaying the ‘hunger symptoms’ that SNICKERS
satisfies, nobody embodies them better than WWE Superstars,” said
Allison Miazga-Bedrick, Director, SNICKERS Brand. “We’re back for a
second consecutive year as the presenting sponsor of WrestleMania
33 to once again share our ‘You’re Not You When You’re Hungry’
message to an extremely engaged WWE fan base in unique ways.”
“We are excited to partner with SNICKERS for the second straight
year as we aim to raise the bar in bringing their award-winning
‘You’re Not You When You’re Hungry’ campaign to life in
entertaining ways that only our WWE Superstars can,” said Michelle
Wilson, WWE Chief Revenue & Marketing Officer. “As the
exclusive presenting partner of one of the biggest sports and
entertainment events in the world, SNICKERS will reach our global
fan base that consumes content across all platforms.”
Earlier this year, SNICKERS’ WrestleMania 32 presenting
partnership resulted in more than 1.5 billion impressions for
SNICKERS across WWE’s and NBCUniversal’s global platforms,
including TV integrations, digital and social media, retail
activation, and appearances by WWE Superstars.
WrestleMania 32 set a new WWE attendance record of 101,763, as
fans from all 50 states and 35 countries converged on AT&T
Stadium in Arlington, Texas. WrestleMania 32 was also the
highest-grossing, most-watched, and most-social event in WWE
history.
WrestleMania is more than just a one-day event; it’s a week-long
celebration that will stretch throughout the Orlando region. In
addition to WrestleMania 33 presented by SNICKERS, other activities
will include: WrestleMania Axxess® – WWE’s four-day interactive fan
festival at the Orange County Convention Center; the 2017 WWE Hall
of Fame Induction Ceremony at the Amway Center; NXT® TakeOver® at
the Amway Center; Monday Night Raw® at the Amway Center; SmackDown®
Live at the Amway Center and more than a dozen activities designed
to give back to the host community including Be a STAR®
anti-bullying rallies, hospital visits and Make-A-Wish
events. Additional information on these events will be
announced in the future at www.wrestlemania.com.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more
than a century of history, $35 billion in sales, and six diverse
business segments producing some of the world’s best-loved brands:
PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare);
M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX®
(Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley);
UNCLE BEN’S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food);
ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA®
(Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean,
VA, Mars operates in 421 facilities across 78 countries, where our
more than 80,000 Associates —all united by the company’s Five
Principles of Quality, Efficiency, Responsibility, Mutuality and
Freedom –strive every day to create relationships with our
stakeholders that deliver growth we are proud of.
For more information about Mars, Incorporated, please visit
www.mars.com. Join us on Facebook, Twitter, LinkedIn and
YouTube.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 25
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/
Trademarks: All WWE programming, talent names, images,
likenesses, slogans, wrestling moves, trademarks, logos and
copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of
their respective owners.
Forward-Looking Statements: This press release contains
forward-looking statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995, which are subject
to various risks and uncertainties. These risks and uncertainties
include, without limitation, risks relating to: WWE Network; major
distribution agreements; our need to continue to develop creative
and entertaining programs and events; the possibility of a decline
in the popularity of our brand of sports entertainment; the
continued importance of key performers and the services of Vincent
K. McMahon; possible adverse changes in the regulatory atmosphere
and related private sector initiatives; the highly competitive,
rapidly changing and increasingly fragmented nature of the markets
in which we operate and greater financial resources or marketplace
presence of many of our competitors; uncertainties associated with
international markets; our difficulty or inability to promote and
conduct our live events and/or other businesses if we do not comply
with applicable regulations; our dependence on our intellectual
property rights, our need to protect those rights, and the risks of
our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms
and geographical areas; potential substantial liability in the
event of accidents or injuries occurring during our physically
demanding events including, without limitation, claims relating to
CTE; large public events as well as travel to and from such events;
our feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; a possible decline in general economic
conditions and disruption in financial markets; our accounts
receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercises control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares are eligible for sale by the McMahons
and the sale, or the perception of possible sales, of those shares
could lower our stock price; and the relatively small public
“float” of our Class A common stock. In addition, our dividend is
dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made and
are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be
placed on these statements. For more information about risks and
uncertainties associated with the Company’s business, please refer
to the “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” and “Risk Factors” sections of the
Company’s SEC filings, including, but not limited to, our annual
report on Form 10-K and quarterly reports on Form 10-Q.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161128005682/en/
Media:MARSWeber
ShandwickAlev de Costa,
312-988-2387adecosta@webershandwick.comorWWEBrad Klein,
203-352-1106Brad.Klein@wwecorp.com
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