PURCHASE, N.Y., Nov. 28, 2016 /PRNewswire/ -- Today, Pepsi
announced the expansion of its PepsiMoji campaign in the U.S. with
the addition of new holiday-inspired emoji characters, encouraging
fans to spread holiday cheer this season and
#SayItWithPepsi. The new PepsiMoji collection is free to
download in the Apple App and Google Play Store and is featured on
Pepsi and Diet Pepsi two-liter bottles, through the end of the
year.
In addition, Pepsi launched an online holiday hub where fans can
purchase special-edition PepsiMoji items, just in time for holiday
shopping. Available through December
26, PepsiPopUpShop.com features festive holiday products
that are perfect for gift giving, holiday party decorating and
more. Items range from PepsiMoji apparel such as sweatshirts,
beanies and socks to stockings, mugs, pillow cases, phone cases and
holiday cards.
"At Pepsi, we're always looking for ways to create fun,
shareable moments for our fans and what better time to do that than
during the holiday season? With our latest PepsiMoji
collection, fans can spread holiday cheer in fun, creative ways,"
said Stacy Taffet, Sr. Director of
Marketing, Pepsi. "We're excited to once again take the PepsiMoji
characters off of the screen and add them to our packaging and
limited-edition gifts on our online holiday hub."
Pepsi is also putting a spin on the holiday classic "white
elephant" game, asking fans to #SayItWithPepsi to win a variety of
fun prizes like an ugly holiday sweater or a peppermint-themed snow
tube. The PepsiMoji White Elephant Game is available, for free, on
Facebook via
https://www.facebook.com/PepsiMojiHolidayWhiteElephant/ and will
run from December 1-20. After
communicating with a Facebook Messaging Bot, fans become eligible
to win free prizes which, in true "white elephant" form, can be
exchanged with their friends through Facebook messenger. At
the game's end, the bot will send a unique code to all users that
can be entered into Pepsi Pass, the Pepsi rewards program, which
can be downloaded at PepsiPass.com. Entering the code will unlock
their prize which can be redeemed up until January 5, 2017.
With hundreds of proprietary PepsiMoji characters created by the
PepsiCo Design & Innovation Center, fans can pick from a
variety of themes, including food, sports, travel, music and more,
to spark unexpected conversations and shareable moments. No matter
what fans are trying to say this holiday season, they can
#SayItWithPepsi.
For more information about #SayItWithPepsi, please
visit www.pepsi.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a
day in more than 200 countries and territories around the world.
PepsiCo generated more than $63
billion in net revenue in 2015, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around. We believe that
continuously improving the products we sell, operating responsibly
to protect our planet and empowering people around the world is
what enables PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
Photo - http://photos.prnewswire.com/prnh/20161123/442552
Photo - http://photos.prnewswire.com/prnh/20161123/442555
Photo - http://photos.prnewswire.com/prnh/20161123/442553
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/spread-holiday-cheer-this-season-and-sayitwithpepsi-300368862.html
SOURCE PepsiCo