Carter’s Launches National ‘Giving Tuesday’ Campaign
November 28 2016 - 3:00AM
Business Wire
Every in-store and online pajama purchase
will help kids in need keep cozy this winter
Parents and holiday gift-givers will feel especially proud of
their purchase of cozy Carter’s pajamas this year, thanks to the
brand’s Giving Tuesday campaign taking place on Tuesday, November
29.
For the seventh straight year, Carter’s is partnering with
Pajama Program to help further its mission of delivering new, warm
pajamas to children in need. For every Carter’s pajama purchase at
one of Carter’s 664 U.S. retail stores or online at www.Carters.com
on Giving Tuesday (November 29th), Carter’s will donate one pajama
to a child in need, up to 100,000 pajamas will be donated. This
year’s campaign aims to surpass $2 million worth of pajama
donations.
“Carter’s deeply cares about helping young children, and has
partnered with charities like Pajama Program to help those most in
need,” said Mike Casey, Chairman and Chief Executive Officer,
Carter’s, Inc. “Every child should have warm and cozy pajamas,
especially during the holidays. We look forward to helping Pajama
Program provide Carter’s pajamas to children who need them most
this winter.”
With the largest assortment of children’s pajamas in the
marketplace, Carter’s is considered America’s favorite jammies.
Carter’s selection of pajamas includes 1-piece, 2-piece, 4-piece,
and gown options in sizes newborn to 12, so consumers are sure to
find the perfect PJs for the little ones on their holiday gift
lists.
“Pajama Program and Carter’s have had a longstanding charitable
partnership to help children in need get a good night’s sleep,”
said Genevieve Piturro, Founder and Executive Director of Pajama
Program. “We are thrilled to work with Carter’s again this year and
look forward to furthering our missions together.”
Giving Tuesday launched in 2012 to encourage consumers to
support charitable giving on the Tuesday after Thanksgiving. In
2015, more than 700,000 consumers participated in Giving Tuesday,
raising more than $116 million for various charitable causes.
Consumers interested in supporting Carter’s program should make
their purchases at a Carter’s retail store or at www.Carters.com on
November 29, 2016.
For more information about the Carter’s partnership with the
Pajama Program, visit www.Carters.com. For more information about
Pajama Program, visit www.pajamaprogram.org
About Carter’s, Inc:
Carter's, Inc. (NYSE:CRI) is the largest branded marketer
in the United States and Canada of apparel and
related products exclusively for babies and young children. The
Company owns the Carter's and OshKosh
B'gosh brands, two of the most recognized brands in the
marketplace. These brands are sold in leading department stores,
national chains, and specialty retailers domestically and
internationally. They are also sold through more than 1,000
Company-operated stores in the United
States and Canada and online
at www.carters.com, www.oshkoshbgosh.com,
and www.cartersoshkosh.ca. The Company's Just One
You, Precious Firsts, and Genuine Kids brands are
available at Target, and its Child of Mine brand is
available at Walmart. Carter's is headquartered in Atlanta,
Georgia.
About Giving Tuesday
Celebrated on the Tuesday following Thanksgiving (in the U.S.)
and the widely recognized shopping events Black Friday and Cyber
Monday, #GivingTuesday kicks off the charitable season, when many
focus on their holiday and end-of-year giving. Since its inaugural
year in 2012, #GivingTuesday has become a movement that celebrates
and supports giving and philanthropy with events throughout the
year and a growing catalog of resources.
About the Pajama Program:
Pajama Program provides new pajamas and new books to children in
need nationwide, many of whom are waiting to be adopted. These
children live in group homes, shelters and temporary housing
facilities and are shuffled often from one place to another. Many
of them have been abandoned, abused or neglected. Most of these
children have never enjoyed the simple comfort of having a parent
tuck them in at bedtime with warm, clean pajamas and a bedtime
story. Some of the children are living with their families below
the poverty level, in desperate need of food, clothing and shelter.
These two simple gifts of pajamas and books let the children know
that someone cares - sometimes these are the only new things they
have ever received.
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version on businesswire.com: http://www.businesswire.com/news/home/20161128005265/en/
Chatterbox BrandsAmy Bartko, 480-201-6733amy@chatterboxbrands.com
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