COLUMBUS, Ohio, Nov. 23, 2016 /PRNewswire/ -- Express, Inc.
(NYSE: EXPR), a specialty apparel retailer, today announces Express
sponsored national Snapchat filters available exclusively on
Friday, November 25, 2016.
To celebrate the biggest shopping day of the year, Express will
roll out a series of five Black Friday and holiday-themed national
Snapchat filters throughout the day. The festive national filters,
which include: "It Runs in the Fam," "But First Coffee," "Black
Friday Beast Mode," "Leftovers are Lit," and "The Party Starts
Now," will allow customers to add a cheerful twist to their Snaps
while capturing the fun, memorable and often stressful moments of
Black Friday.
Snapchat has 150 million active daily users with more than
two-thirds of daily Snapchatters creating content every day.
Sponsored Snapchat filters are creative overlays for Snaps. When
Snapchatters take a Snap, they'll be able to swipe left or right
and see available Express national filters and use them to add
holiday-themed overlays to their Snaps. Snapchat filters uniquely
allow brands to enhance the fun and holiday spirit for customers by
taking part in the hundreds of millions of Snaps sent each day. On
Black Friday, Snapchatters can send a Snap with a festive Express
filter to other Snapchatters, or add it to their Story.
"Our #ExpressLife holiday campaign is all about
celebrating with the people they love. Now more than ever our
customer is not only enjoying these life moments, but also sharing
them via their social media channels," said Jim Hilt, chief
marketing officer, Express. "Our national Snapchat filters allow
our customers to get in the holiday spirit, while creating and
sharing memories through the Express lens."
About Express, Inc.:
Express is a specialty apparel
and accessories retailer of women's and men's merchandise,
targeting the 20 to 30-year-old customer. Express has more than 35
years of experience offering a distinct combination of fashion and
quality for multiple lifestyle occasions at an attractive value
addressing fashion needs across work, casual, jeanswear, and
going-out occasions. The company currently operates more than
650 retail and factory outlet stores, located primarily in
high-traffic shopping malls, lifestyle centers, and street
locations across the United
States, Canada, and
Puerto Rico. Express merchandise
is also available at franchise locations in Latin America and the Middle East. Express also markets and sells
its products through its e-commerce website, www.express.com, as
well as on its mobile app.
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SOURCE Express, Inc.