Riz Ahmed, June Ambrose, Steve Aoki, Camilla
Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn,
Kelly Slater, and Brittany Snow Support UNICEF KID POWER Through
Unique T-shirt Collection
‘Force 4 Fashion’ Line to be Sold Exclusively
at Target from November 27
As fans count down to the premiere of Rogue One: A Star Wars
Story, Disney, Target and Star Wars: Force for Change are launching
a new fashion-meets-fundraising initiative inspired by the themes
of rebellion from the new movie. Ten influential names across film,
music, fashion and sports have come together to support UNICEF Kid
Power by creating a line of “Force 4 Fashion” T-shirts available
exclusively in the U.S. at Target beginning November 27.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161122005447/en/
Gareth Edwards supports UNICEF KID POWER
Through Unique T-shirt Collection. (Photo: Business Wire)
Rogue One: A Star Wars Story will introduce fans to a group of
rebels who choose to do extraordinary things, and in doing so,
become part of something greater than themselves. Each of the
T-shirt designs celebrates this theme using a powerful slogan to
represent the importance of standing up for what you believe
in.
Five dollars from the sale of each shirt will be donated to the
U.S. Fund for UNICEF in support of UNICEF Kid Power. Through this
unique initiative, kids can complete physical activities and
interactive challenges to earn points—which ultimately are used to
provide life-saving packets of food for severely malnourished
children around the world. The more kids move, the more points they
earn, the more kids they help.
“This campaign is about raising funds and awareness for UNICEF
Kid Power’s mission to improve the lives of children everywhere,”
said Paul Southern, senior vice president of licensing for
Lucasfilm at Disney Consumer Products and Interactive Media.
“Everyone connected to this initiative has been a Force for Change
in different ways, and we hope their stories will inspire others to
get involved.”
The Force 4 Fashion line was designed with support from Riz
Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards,
Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater, and Brittany
Snow, who’ve all been active in supporting different causes through
their careers. In addition to purchasing the special T-shirts, fans
can join the rebellion by sharing their own inspiring stories and
posting on social channels how they are a #ForceForChange on
“Giving Tuesday,” November 29.
"I love Star Wars and I'm passionate about giving back,” said
Steve Aoki. “The opportunity to partner with Lucasfilm and
Target to design a shirt that benefits UNICEF is something I've
enjoyed being a part of and I hope my fans love it as much as I
do."
“Investing in our children means a brighter future for all, and
this holiday season, the U.S. Fund for UNICEF is thrilled Star
Wars: Force for Change and this “Force 4 Fashion” initiative are
supporting UNICEF Kid Power,” said Caryl M. Stern, President &
CEO of the U.S. Fund for UNICEF. “UNICEF Kid Power helps us to
stand and give every child hope. With every step, kids get active
and save lives, moving the world closer towards ending global
malnutrition.”
Since the UNICEF Kid Power program launch in 2014, more than
190,000 UNICEF Kid Power Team Members have become active, earning
more than 12.5 million Kid Power Points and unlocking more than 5.1
million packets of lifesaving therapeutic food for severely
malnourished children. Star Wars: Force for Change announced its
collaboration with UNICEF Kid Power in May 2015 and continues to be
a presenting sponsor of the initiative program.
To learn more about the “Force 4 Fashion” shirts, visit
Target.com and to learn more about being a #ForceForChange, visit
ForceForChange.com.
About Disney Consumer Products and
Interactive MediaDisney Consumer Products and
Interactive Media (DCPI) is the business segment of The Walt Disney
Company (NYSE:DIS) that brings our Company’s stories and characters
to life through innovative and engaging physical products and
digital experiences across more than 100 categories, from toys and
t-shirts, to apps, books and console games. DCPI comprises two main
lines of business: Disney Consumer Products (DCP), and Disney
Interactive (DI). The combined segment is home to world class teams
of app and game developers, licensing and retail experts, a leading
retail business (Disney Store), artists and storytellers, and
technologists who inspire imaginations around the world.
About Lucasfilm Ltd.
(@StarWars)Lucasfilm Ltd., a wholly-owned subsidiary of The Walt
Disney Company, is a global leader in film, television and digital
entertainment production. In addition to its motion-picture and
television production, the company’s activities include visual
effects and audio post-production, cutting-edge digital animation,
interactive entertainment software, and the management of the
global merchandising activities for its entertainment properties
including the legendary STAR WARS and INDIANA JONES franchises.
Lucasfilm Ltd. is headquartered in northern California.
About Star Wars: Force For
ChangeStar Wars: Force for Change, a charitable
initiative from Lucasfilm and Disney, harnesses the strength of
Star Wars to empower and improve the lives of children around the
world. Born in 2014, it was inspired by Star Wars fans, and the
countless hours they have dedicated to philanthropy over the past
three decades. To date, over $12 million has been raised for
charitable causes around the world on behalf of Star Wars: Force
for Change, including $8M towards UNICEF’s programs to put children
first. With a bright future ahead, and new Star Wars stories to be
told, Force for Change aims to continue collaborating with causes
and encouraging others to be forces for change in their own
community. To learn more, please visit ForceForChange.com.
About “Rogue One: A Star Wars
Story”From Lucasfilm comes the first of the Star Wars
standalone films, “Rogue One: A Star
Wars Story,” an all-new epic adventure. In a time of
conflict, a group of unlikely heroes band together on a mission to
steal the plans to the Death Star, the Empire’s ultimate weapon of
destruction. This key event in the Star Wars timeline brings
together ordinary people who choose to do extraordinary things, and
in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and
stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads
Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest
Whitaker. Kathleen Kennedy, Allison Shearmur and Simon
Emanuel are producing, with John Knoll and Jason
McGatlin serving as executive producers. “Rogue One: A Star
Wars Story” opens in U.S. theaters on December 16, 2016.
About Target
(@Target)Minneapolis-based Target Corporation (NYSE:TGT)
serves guests at 1,802 stores and at Target.com. Since
1946, Target has given 5 percent of its profit to
communities, which today equals more than $4 million a
week. For more information, visit Target.com/Pressroom. For a
behind-the-scenes look at Target,
visit Target.com/abullseyeview or follow @TargetNews on
Twitter.
About UNICEF (@unicefusa)The
United Nations Children's Fund (UNICEF) works in more than 190
countries and territories to put children first. UNICEF has helped
save more children’s lives than any other humanitarian
organization, by providing health care and immunizations, clean
water and sanitation, nutrition, education, emergency relief and
more. The U.S. Fund for UNICEF supports UNICEF's work through
fundraising, advocacy and education in the United States. Together,
we are working toward the day when no children die from preventable
causes and every child has a safe and healthy childhood. For more
information, visit www.unicefusa.org.Find us on
Twitter: @unicefusa; join us on Facebook: UNICEF-USA.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161122005447/en/
Disney Consumer Products and Interactive MediaJoss
Hastings, 818-544-0382joss.hastings@disney.comorLauren Purnell,
818-544-0393lauren.b.purnell@disney.comorTargetLee
Henderson, 612-761-6804lee.henderson@target.comorMegan Boyd,
612-761-1203megan.boyd@target.comorUNICEFAnn Reinking,
212-922-2623areinking@unicefusa.org
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