Disney Sets Out to Build Bigger Kingdom in Hong Kong
November 22 2016 - 5:56AM
Dow Jones News
By Chester Yung
HONG KONG-- Walt Disney Co. is turning to "Frozen" and "The
Avengers" to revive its Hong Kong Disneyland theme park.
The company on Tuesday unveiled plans for a US$1.4 billion
expansion plan for the park--its smallest. New attractions are set
to open nearly each year from 2018 to 2023, including "Frozen" and
Marvel Comics-themed areas, a larger, remodeled castle and a new
entertainment venue. The total number of attractions would rise to
more than 130 from 110 once the upgrade is complete.
Disney will put up US$657 million for the expansion project,
while the Hong Kong government, which has a 53% stake in the park,
will contribute US$747 million in the form of cash equity
injection.
The latest expansion plan also involves the closure of some
existing rides, with the company converting around 17% of existing
park space for the new additions. The classic Disney ride Autopia
closed earlier this year, while the Buzz Lightyear Astro Blasters
will be "reimagined," per Disney parlance, or redressed into an
attraction based on Marvel superheroes.
It hasn't been a happy time for what is known as the happiest
place on earth. Hong Kong Disneyland has been suffering from
declining attendance and weak financial results. The theme park
posted its first loss since 2011 last fiscal year, as China's
economic slowdown hurt Hong Kong's tourism market.
The park recorded attendance of 6.8 million people for the
fiscal year ended early October 2015, down from 7.5 million a year
earlier. The company said there has been some improvement since the
summer.
In the nine months to September, the number of visitors to Hong
Kong from mainland China--which accounts for about three-quarters
of total tourists in the city--fell 8.7% from a year earlier to
31.72 million, according to the Hong Kong tourism board. For the
same period, total visitors to Hong Kong fell 6.1% to 41.72
million.
Another challenge facing Hong Kong Disneyland is a shiny, new
rival: the much larger, $5.5 billion-plus Shanghai Disneyland, the
third Disneyland in Asia, which opened in June. The company denies
the competition has had any negative effect on its Hong Kong
park.
"We haven't seen an impact from Shanghai," said Samuel Lau,
managing director of Hong Kong Disneyland. "In the summer, Shanghai
actually helped us because it brings the Disney brand into Asia.
... There's much more awareness of the Disney brand in Asia."
The expansion plan is subject to approval from both the Hong
Kong legislature and Walt Disney's board of directors. Legislative
approval could be an obstacle, as opposition lawmakers have been
filibustering government initiatives recently.
To address earlier criticisms that the park was too small,
Disneyland's owners have added attractions and expanded areas in
the park. A third hotel is planned to open by mid-2017.
Hong Kong Disneyland was largely modeled after the original
Disneyland park in Anaheim, Calif. Even the iconic castle is the
same, but it is far smaller than the one in Shanghai.
The Hong Kong government said Tuesday that both parties remain
in discussions for a second theme park next to the existing
Disneyland.
Jeffrey Ng contributed to this article.
Write to Chester Yung at chester.yung@wsj.com
(END) Dow Jones Newswires
November 22, 2016 05:41 ET (10:41 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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