MINNEAPOLIS, Nov. 21, 2016 /PRNewswire/ -- Miracle-Ear has
selected Compass Point//McCann to handle the company's media
planning and buying, following a competitive review.
Miracle-Ear, with over 1,300 locations across the U.S.,
distributes a complete line of hearing aids and related
products. Compass Point//McCann will be responsible for media
strategy, analytics, DRTV, and media buying spanning broadcast,
print, out-of-home, radio, digital and social.
Said Michael Stanfield, Vice
President of Miracle-Ear, "We were impressed both with the Compass
Point//McCann approach to helping us tell the Miracle-Ear story and
with their understanding of our business and our vision."
Melissa Schoenke, Managing
Director of Compass Point//McCann, said, "Miracle-Ear is a great
brand that for more than 65 years has helped reconnect people to
the world around them. We love this opportunity to deploy our
Responsive media approach to help Miracle-Ear build relevant
connections for the future and we are excited about working with
them to meet their ambitious goals."
About Miracle-Ear
A trusted resource for hearing
solutions for over 65 years, Miracle-Ear uses state-of-the-art
technology to remove the barriers of hearing loss.
The Plymouth, MN-based company specializes in customizable
hearing solutions that feature discreet, comfortable products
designed to meet each individual's hearing loss needs. Free hearing
tests are available at all of the company's 1,300 franchised
locations across the U.S. Franchise opportunities are available for
those interested in running their own Miracle-Ear business with the
support of a nationwide industry leader. For more information,
visit www.miracle-ear.com
About Compass Point//McCann
Compass Point//McCann,
offering a complete range of connections strategy, analytics and
investment resources, including Odin, their programmatic
capability, and execution across all online and offline media, is a
unit of McCann Worldgroup, a leading global marketing services
company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management),
Momentum Worldwide (total brand experience), McCann
Health (professional/dtc communications), CRAFT (global adaptation
and production),Weber Shandwick (public relations), FutureBrand
(consulting/design), ChaseDesign (shopper marketing) and
PMK-BNC (entertainment/brand/popular culture). McCann Worldgroup
is part of the Interpublic Group (NYSE: IPG).
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SOURCE McCann Worldgroup