SECURITIES AND EXCHANGE COMMISSION
 
Washington, D.C. 20549
 
FORM 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
 
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
 
For the month of November, 2016
 
 
AVIVA PLC
 
(Translation of registrant's name into English)
 
 
ST HELEN’S, 1 UNDERSHAFT
LONDON EC3P 3DQ
(Address of principal executive offices)
 
 
 
Indicate by check mark whether the registrant files or will file annual reports
under cover Form 20-F or Form 40-F.
 
 
Form 20-F X     Form 40-F
 
 
 
Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
 
 
Yes      No X
 
 
If "Yes" is marked, indicate below the file number assigned to the registrant
in connection with Rule 12g3-2(b): 82-            
 
 
 
 
 
 
21 November 2016
 
AVIVA PLC ("Aviva")
 
NOTIFICATION OF TRANSACTIONS OF DIRECTORS AND PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES ("PDMRs")
 
Aviva announces that:
 
The share interests of the under-noted persons discharging managerial responsibility (PDMRs) have increased following the reinvestment of dividends in respect of Ordinary shares as stated below. The transactions were made in London on 17 November 2016.
 
Name
 
Nominee/Trustee
Share Price
No of shares
Angela Darlington
Computershare Nominees Limited - Aviva Vested Share Account
458.72p
17
 David McMillan
Computershare Nominees Limited - Aviva Vested Share Account
458.72p
58
Nitinbhai Amin
Computershare Trustees Limited - Aviva Matching Share Plan
458.72p
27
 
 
This announcement is made in accordance with Article 19 of the EU Market Abuse Regulation 596/2014.
 
 
Media Enquiries:
Andrew Reid                                                                   +44 (0)20 7662 3131
Sarah Swailes                                                                 +44 (0)20 7662 6700
 
 
General Enquiries:
Roy Tooley, Company Secretarial                                  +44 (0)207 662 6019
 
 
Notification and public disclosure of transactions by persons discharging managerial responsibilities (PDMRs) and persons closely associated with them
 
 
  1     
Details of the person discharging managerial responsibilities/person closely associated
 
a)
Name
ANGELA DARLINGTON
 
2
Reason for the notification
 
a)
Position/status
Group Chief Risk Officer
 
b)
Initial notification/Amendment
Initial Notification
 
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
Name
AVIVA PLC
 
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
 
4       
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
Description of the financial instrument, type of instrument
Identification code
 
Ordinary shares of 25 pence each
 
GB0002162385
 
b)
Nature of transaction
Reinvestment of dividends on shares held in the Aviva Vested Share Account
 
c)
Price(s) and volume(s)
Price(s)
Volume(s)
 
 
 
£4.5872 (per share)
17
 
d)
Aggregated information
-      Aggregated volume
-      Price
 
 
£4.5872 (per share)
£77.98
 
17
 
6
Date of the transaction
2016-11-17
 
f)
Place of the transaction
London Stock Exchange, XLON
 
 
 
 
 
 
1        
Details of the person discharging managerial responsibilities/person closely associated
 
a)
Name
DAVID MCMILLAN
 
2
Reason for the notification
 
a)
Position/status
Chairman Global Health Insurance and Chief Executive Officer, Aviva Europe
 
b)
Initial notification/Amendment
Initial Notification
 
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
Name
AVIVA PLC
 
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
 
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
Description of the financial instrument, type of instrument
Identification code
 
Ordinary shares of 25 pence each
 
GB0002162385
 
b)
Nature of transaction
Reinvestment of dividends on shares held in the Aviva Vested Share Account
 
c)
Price(s) and volume(s)
Price(s)
Volume(s)
 
 
 
£4.5872 (per share)
58
 
d)
Aggregated information
-      Aggregated volume
-      Price
 
 
£4.5872 (per share)
£266.06
 
58
 
e)
Date of the transaction
2016-11-17
 
f)
Place of the transaction
London Stock Exchange, XLON
 
 
 
 
1        
Details of the person discharging managerial responsibilities/person closely associated
 
a)
Name
NITINBHAI AMIN
 
2
Reason for the notification
 
a)
Position/status
Chief Operations and Transformation Officer
 
b)
Initial notification/Amendment
Initial Notification
 
3
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
Name
AVIVA PLC
 
b)
LEI
YF0Y5B0IB8SM0ZFG9G81
 
4
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
Description of the financial instrument, type of instrument
Identification code
 
Ordinary shares of 25 pence each
 
GB0002162385
 
b)
Nature of transaction
Purchase of dividend shares under the Aviva matching share plan, an HMRC tax advantaged incentive plan.
 
c)
Price(s) and volume(s)
Price(s)
Volume(s)
 
 
 
£4.5872 (per share)
27
 
d)
Aggregated information
-      Aggregated volume
-      Price
 
 
£4.5872 (per share)
£123.85
 
27
 
e)
Date of the transaction
2016-11-17
 
f)
Place of the transaction
London Stock Exchange, XLON
 
 
 
 
 
 
SIGNATURES
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
Date 21 November 2016
 
 
AVIVA PLC
 
 
 
By: /s/  K.A. Cooper
 
 
 
 
K.A. Cooper
 
Group Company Secretary