Eros Now Announces Distribution Partnership with Vodafone
November 21 2016 - 9:24AM
Business Wire
Leading Bollywood OTT service to be
integrated on Vodafone Play
Eros Now, the cutting edge OTT (over-the-top) Bollywood
entertainment platform of Eros International Plc, the
NYSE-Listed leading global company in the Indian filmed
entertainment sector, announced a distribution partnership with
Vodafone India, one of India’s leading telecom service
providers, for integration with Vodafone Play.
Vodafone Play is designed as a one-stop destination for Vodafone
subscribers to enjoy streaming their favorite content, be it live
TV shows, the latest movies or music. Vodafone Play offers a
specially curated library of thousands of movies and other popular
videos from a host of partners. With this partnership, users of
Vodafone Play will gain access to Eros Now’s premium Bollywood
content offering thousands of new and classic Bollywood movies
including its latest blockbusters Housefull 3, Dishoom, Happy Bhaag
Jayegi, Bajirao Mastani and Bajrangi Bhaijaan.
Eros Now also offers a vast selection of audio and song videos,
television content and Eros Now originals in the form of drama
series with young and contemporary themes. While the app content
can be accessed across 2G, 3G, 4G and Wi-Fi services, users can
enjoy the best viewing using 4G given its seamless internet
capability.
Speaking on the collaboration, Rishika Lulla Singh, CEO Eros
Digital said, “An important part of our digital strategy is to
be platform-agnostic and we are delighted to partner with Vodafone,
a leading player in its space. Joining forces with Vodafone, a
prominent telecom service provider, offers us an opportunity to
further strengthen our customer reach.”
Kumar Ahuja, President – Business Development, Eros
International added, “Eros Now has already garnered over 55
million registered users and 1.32 million paid users worldwide and
we believe our integration with the Vodafone Play platform will
further give momentum to our customer acquisition strategy”.
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood
entertainment network accessible anytime, anywhere, on most
Internet-connected screen including mobile, web, and TV. Eros Now
offers its 55 million registered users worldwide the promise of
endless entertainment hosting one of the largest libraries of
movies, as well as premium television shows, music videos and audio
tracks, unmatched in quantity and quality. Product features, such
as video in HD, subtitles in English and Arabic, movie downloads,
and high quality original drama series differentiate the Eros Now
entertainment offering. To see, watch now: www.erosnow.com
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now. In
2015, 3 out of the top 4 box office films and 7 out of the top 15
box office films were from Eros. For further information, please
visit: www.erosplc.com.
About Vodafone
About Vodafone India Vodafone India is a 100% fully owned
subsidiary of the Vodafone Group Plc. with operations across the
country serving over 200 million customers (over 107 million in
rural areas). Commencing operations in 2007, Vodafone is today a
robust, award winning business and committed for the long term.
Vodafone Business Services serves the needs of enterprises and
government by providing total telecommunications (Voice and Data)
solutions across mobility and wireline platforms. Our mobile
wallet, M-Pesa is a unique and innovative money transfer service
from Vodafone that fosters financial inclusion.
Committed to optimizing the near ubiquitous reach of mobile
telephony to address national developmental priorities, the
Vodafone Foundation partners is actively engaged in community
development initiatives especially in the domains of m-Women,
m-Agriculture, m-Education and Disaster Relief. Building on its
global experience and expertise, an outreach across India and
offering a comprehensive portfolio of technologies- 2G, 3G &
4G, Vodafone is uniquely positioned to actualize the vision of
Digital India Globally, Vodafone is one of the world’s largest
telecommunications companies and provides a range of services
including voice, messaging, data and fixed communications. Vodafone
has mobile operations in 26 countries, partners with mobile
networks in 56 more, and has fixed broadband operations in 17
markets. As of 30 June 2016, Vodafone had 465 million mobile
customers.
www.vodafone.in
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Eros International PlcMark CarbeckChief Corporate and Strategy
Officer+44 207 258 9909mark.carbeck@erosintl.comorSloane &
CompanyErica Bartsch, 212-446-1875ebartsch@sloanepr.com
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