Future, Snoop Dogg, DJ Premier and more to
headline innovative in-game performances
2K today announced that NBA® 2K17, the latest
iteration of the top-selling and top-rated NBA video game
simulation series,* will kick off an in-game music series dubbed
Park After Dark tipping off on November 26, 2016. Park After Dark
will transform NBA 2K17’s MyPARK mode into a high-energy music
destination with special performances from music icons, including
Future, Snoop Dogg AKA “DJ SNOOPADELIC”, DJ Premier and more to be
announced. These one-of-a-kind performances are open to anyone with
NBA 2K17 on PlayStation®4 computer entertainment system, Xbox One
and Windows PC.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161118005016/en/
"As the world's greatest NBA 2K17 player,
it's only right that I get to Snoopify the Park After Dark," said
Hip-Hop legend Snoop Dogg, who DJ'S under the name "DJ
SNOOPADELIC," and was recently scanned into NBA 2K17 for the
appearance. "I'm going to set off the park with a SNOOPADELIC set
that's going to have house parties around the globe JUMPING OFF."
(Photo: Business Wire)
“As the world’s greatest NBA 2K17 player, it’s only right
that I get to Snoopify the Park After Dark,” said Hip-Hop legend
Snoop Dogg, who DJ’S under the name “DJ SNOOPADELIC," and was
recently scanned into NBA 2K17 for the appearance. “I’m
going to set off the park with a SNOOPADELIC set that’s going to
have house parties around the globe JUMPING OFF.”
Park After Dark will feature an eclectic nighttime setting
reminiscent of today’s biggest music festivals, complete with a
center stage for the performance featuring a superstar avatar,
glowing décor and MyPLAYER apparel, and light shows to make this
the most lit NBA 2K experience ever. Players who attend can
compete in traditional MyPARK games while they soak in the ambiance
or opt for exclusive Park After Dark 3Pt Shoot-Out and Dunk
Show-off challenges.
“Music is such a big part of the NBA 2K franchise and
greater basketball culture, so taking such an innovative approach
demonstrates our commitment to evolving the game into a destination
for more than just hoops,” said Alfie Brody, VP of Marketing for
NBA 2K. “Park After Dark is something we hope further
connects our community and elevates their NBA 2K17
experience.”
The NBA 2K17 Standard Edition is now available in both
digital and physical formats for $59.99 on Xbox One, Xbox 360,
PlayStation®4 and PlayStation®3 computer entertainment systems, and
Windows PC platforms. The NBA 2K17 Kobe Bryant Legend
Edition is also available in digital and physical formats for
$79.99 on Xbox One and PlayStation®4 system. Also available is the
NBA 2K17 Kobe Bryant Legend Edition Gold offering fans the
ultimate value at $99.99 with all of the regular NBA 2K17 Legend
Edition contents plus bonus items.
Developed by Visual Concepts, NBA 2K17 is rated E for
Everyone by the ESRB.
Follow @NBA2K on social media and look for the hashtag
#ThisIsNotAGame for the latest NBA 2K17 news.
*According to 2008 - 2016 Metacritic.com and The NPD Group
estimates of U.S. retail video game sales through October 2016.
2K is a publishing label of Take-Two Interactive Software, Inc.
(NASDAQ:TTWO).
Online Account (13+) required to access online features. See
www.take2games.com/legal and www.take2games.com/privacy for
additional details.
About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher and marketer of interactive
entertainment for consumers around the globe. The Company develops
and publishes products through its two wholly-owned labels Rockstar
Games and 2K. Our products are designed for console systems and
personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common stock
is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment globally for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, which
are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in
today’s most popular gaming genres, including shooters, action,
role-playing, strategy, sports, casual, and family entertainment.
The 2K label has some of the most talented development studios in
the world today, including Firaxis Games, Visual Concepts, Hangar
13, and Cat Daddy Games. 2K’s stable of high quality titles
includes the critically acclaimed BioShock®, Borderlands™, Mafia,
and XCOM® franchises, the beloved Sid Meier’s Civilization series,
Evolve™, Battleborn®, the popular WWE 2K franchise and NBA 2K, the
highest rated* annual sports title of this console generation.
2K is headquartered in Novato, California and is a wholly owned
label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO). For
more information, please visit www.2k.com.
*According to 2008 - 2016 Metacritic.com
All trademarks and copyrights contained herein are the property
of their respective holders.
Cautionary Note Regarding
Forward-Looking Statements
The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles, the timely release and significant market acceptance of our
games, the ability to maintain acceptable pricing levels on our
games, and risks associated with international operations. Other
important factors and information are contained in the Company's
most recent Annual Report on Form 10-K, including the risks
summarized in the section entitled "Risk Factors," the Company’s
most recent Quarterly Report on Form 10-Q, and the Company's other
periodic filings with the SEC, which can be accessed at
www.take2games.com. All forward-looking statements are qualified by
these cautionary statements and apply only as of the date they are
made. The Company undertakes no obligation to update any
forward-looking statement, whether as a result of new information,
future events or otherwise.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161118005016/en/
2KRyan Peters, 415-507-7607ryan.peters@2k.comorAccess
Emanate for 2KKim Taylor,
415-844-6289ktaylor@access-emanate.comorTake-Two Interactive
Software, Inc.Alan Lewis, 646-536-2983Corporate
Pressalan.lewis@take2games.com
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