Introducing Design Home, Every Home Decor Lover’s New Obsession
November 17 2016 - 8:00AM
Business Wire
The Gaming Platform Brings Interior Design
Challenges to Your Fingertips
Today, interior design lovers can rejoice with the launch of
Design Home, a gaming platform that brings the best of the design
world to your fingertips through interactive daily design
challenges. By partnering with high-end furniture and decor brands
like Design Within Reach, Serena & Lily, and Taylor Burke Home,
Design Home gives users the opportunity to create the homes and
oasis of their dreams - from private island escapes to luxury
high-rise apartments - by filling three-dimensional spaces with
real, coveted furniture and decor on their smartphones and
tablets.
The Design Home platform allows your design dreams to come to
life, while getting feedback and validation from the design
community. Users have the opportunity to decorate living rooms,
dining rooms, bedrooms and outdoor spaces with over 3,000 furniture
and home decor items from today’s leading brands. New challenges
are available daily, set against stunning interior spaces from
around the world.
“Design Home is going to change the relationship between
consumers and retailers. The platform allows for direct interaction
through our incredibly realistic design challenges, furniture and
decor exploration in an entertaining way,” said Chris McGill, SVP
and GM of Design Home.
At launch, popular home design-focused network HGTV will be the
exclusive media partner, taking advantage of the interactive
platform by hosting its own Design Home challenges every three
days. Content inspired by some of the HGTV shows that consumers
know and love will be integrated into Design Home, and content from
the platform can be featured on HGTV.com.
“We love that the beautiful design and interactive interface
bring the enjoyment of home design directly to the fingertips of
HGTV fans and design enthusiasts alike. By participating in our
featured HGTV challenges, consumers may get the opportunity to have
their creations chosen by HGTV.com editors for showcase on the
site. We can’t wait to see what they come up with!” said Vikki
Neil, SVP/GM of Scripps Lifestyle Studios, part of the HGTV
family.
Design Home is available for free from the App Store on iPhone
and iPad at http://apple.co/2fDwzRv and on Google Play at
http://bit.ly/2f2aGNq.
About Design Home
Design Home, created by mobile entertainment brand Crowdstar, is
a gaming platform that brings the best of the interior design world
to your fingertips through daily interactive design challenges.
Become a designer at https://www.facebook.com/DesignHomeGame/
About HGTV
HGTV delivers the superstar experts, fascinating families,
compelling renovations and stunning transformations that make all
things home fun. America’s favorite way to get entertaining,
relatable and inspirational home and lifestyle content, HGTV
offers: a top 10 cable network that is distributed to more than 92
million U.S. households; a website, HGTV.com, that attracts an
average of nine million people each month; social media platforms
that engage nearly nine million users; HGTV Magazine, a monthly
publication that reaches more than one million readers and
exclusive collections of home-oriented products through the HGTV
HOME™ consumer products line. Viewers can become fans of HGTV and
interact with other home improvement enthusiasts through Facebook,
Twitter, Pinterest and Instagram. Headquartered in Knoxville,
Tenn., HGTV is owned by Scripps Networks Interactive, Inc., which
also owns and operates Food Network, Travel Channel, DIY Network,
Cooking Channel and Great American Country.
About Glu Mobile
Glu Mobile (NASDAQ:GLUU) is a leading global developer and
publisher of free-to-play games for smartphone and tablet devices.
Glu is focused on creating compelling original and branded IP games
on the App Store, Google Play, Amazon Appstore, Facebook, Mac App
Store, and Windows Phone. Glu’s unique technology platform enables
its titles to be accessible to a broad audience of consumers
globally. Founded in 2001, Glu is headquartered in San Francisco
with U.S. offices outside Seattle and in San Mateo, Portland and
Long Beach, and international locations in Canada, China, India,
Japan, and Russia. Consumers can find high-quality entertainment
wherever they see the ‘g’ character logo or at www.glu.com. Most
recently, Glu acquired Crowdstar, a company with deep roots in
designing inventive games for this previously untapped, yet highly
valued demographic of adult women, as seen with their runaway hit
Covet Fashion. For live updates, please follow Glu via Twitter at
www.twitter.com/glumobile or become a Glu fan at
www.facebook.com/glumobile.
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version on businesswire.com: http://www.businesswire.com/news/home/20161117005275/en/
Media Contact:Glu Mobile Inc.Claudia Oropeza,
415-800-6378PR@glu.comDesign HomeJennifer Bett CommunicationsLibbey
BaumgartenLibbey@jenniferbett.comorInvestor Relations:ICR
Inc.Seth Potter, 646-277-1230ir@glu.com
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