NEW YORK, Nov. 16, 2016 /PRNewswire/ -- Two of the largest
content-focused marketing agencies in the world, U.S.-based
Meredith Xcelerated Marketing (MXM) and Europe-based C3 Creative Code and Content
(C3), have united to form The Global Content Marketing Network, the
first international strategic partnership of its kind.
Responding to the increasing demands of brands that seek a single
strategic partner to develop and deliver content marketing
solutions at global scale and reach, The Global Content Marketing
Network offers the world's leading B2C and B2B marketers
best-in-class content capabilities across Strategy, Creative and
Technology.
Managed by a joint global board and delivering shared
organizational processes and the best practices of both
award-winning agencies, clients are ensured central campaign
management, delivered locally.
MXM President Georgine Anton will
oversee Global Client Management for The Global Content Marketing
Network. The partnership's global perspective and insights
addresses three major areas of strategic importance brands face
today, including the development of performance-driven creativity,
management of content complexity and seamless, real-time, global
execution. More specifically:
- Performance-Driven Creativity: The Global Content
Marketing Network provides a world-class attribution strategy and
real-time marketing analytics that help organizations deliver
content at scale.
- Managing Content Complexity: The new alignment delivers
personalized content production across all channels through
coordinated implementation across regions to minimize client
burden.
- Real International Execution: For seamless management,
The Global Content Marketing Network clients will have one global
contact to oversee central strategy and budget as well as ensure
delivery with an appreciation of local culture and
language.
As part of the move, MXM and C3 will create a new marketing and
innovation lab that will research consumer technology, ad
technology and customer insights. The lab will be headquartered in
New York and made available to all
clients.
"We have in C3 a truly global partner who we can work alongside
to develop performance-driven content and manage campaigns
efficiently," said Anton. "Together, we will provide clients with a
singular global strategy, easy program implementation and
state-of-the-art solutions."
The Global Content Marketing Network comprises 1,200 team
members across 18 offices in nine countries, with unparalleled B2B
and B2C expertise and client experience across automotive,
CPG/FMCG, financial services, retail, entertainment and tech, in
addition to other key client categories. In total, the agencies
create campaigns in 27 languages for more than 200 clients, helping
manage their engagement with more than one billon customers, as
well as managing entertainment communities that total more than 400
million fans.
MXM's client roster includes Kraft Heinz, Lowe's, MetLife and
NBC Universal. C3 clients include Allianz, Deutsche Telekom,
Sainsbury's and Siemens. The Berlin-based agency also has offices in
Munich, London, Hamburg, Stuttgart, Frankfurt, Zurich, Prague, Ljubljana and Lisbon.
"With the increasing demand for content from clients, embarking
on this alliance with MXM provides them with the ability to deliver
global content which drives results," said Founder and Managing
Director of C3, Lukas Kircher, who
will oversee Creative and Innovation for The Global Content
Network. "Between us, our agency compositions, client base and
leadership styles are compatible, which means we can move forward
together on behalf of our clients seamlessly."
In addition to Anton and Kircher, The Global Content Network's
global management board is composed of MXM's Executive Director of
Strategy Dan Rubin, who will oversee
Strategy, and C3's Managing Director Gregor
Vogelsang, who will drive the strategic expansion of the
network and execute International
Partnerships.
About C3:
C3 Creative Code and Content is Europe's leading digital-centric content
marketing network. With offices in Berlin, Munich, London, Hamburg, Stuttgart, Frankfurt, Zurich, Prague, Ljubljana and Lisbon C3 works for leading European and
global brands including Sainsbury's, Skoda, Allianz, Swarovski,
Deutsche Telekom, BMW, Siemens, Unilever, Porsche and Fujitsu. For
such clients and over 100 more brands across Europe C3 ensures real-time communication and
helping them to thrive in a world populated by connected people.
The uniquely integrated agency model brings together experts
from every marketing discipline by combining content marketing,
campaigning and media with data, performance and digital technology
capabilities. Of the 600 employees well over 100 are journalists,
creating relevant content that nurtures conversation. C3 is an
award winning agency and was just named Content Marketing Agency of
the Year 2016 by the Content Marketing Institute. Visit c3.co and
seven.co.uk for more information.
About Meredith Xcelerated Marketing:
Meredith Xcelerated Marketing (MXM) is an award-winning,
strategic and creative agency with unmatched digital expertise
across all channels. They provide fully integrated marketing
solutions for some of the world's top brands, including Kraft,
TGIFriday's and NBC Universal. Through its rich 46-year history,
MXM has established itself as the dominant force in custom content
and customer relationship marketing platforms. Strategic
acquisitions in mobile, digital, social media and database
analytics have significantly broadened the agency's capabilities. A
pioneer in this hyper-connected world, MXM pairs insightful
strategy and trailblazing-creative with world-class engineering and
expert analytics to connect with consumers at every stage of their
journey. MXM employs more than 600 people globally and is a part of
Meredith Corporation, one of the leading media companies in
the United States. Visit
http://meredithxceleratedmarketing.com for more information.
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SOURCE Meredith Xcelerated Marketing (MXM); Meredith
Corporation