Heinz Ketchup Celebrates “Giving Tuesday” with ‘Selfie for Good’ Program at Participating Restaurants Nationwide

Iconic Brand Pledges up to $200,000 to Nonprofit to Help Eliminate World Hunger

Say ketchup! In preparation for “Giving Tuesday” on November 29, Heinz announced a ‘Selfie for Good’ program where Heinz will donate up to $1.57 when guests take a selfie with the Heinz Ketchup bottle at participating restaurants nationwide. The iconic ketchup brand pledges to donate up to $200,000 to Stop Hunger Now by March 1, 2017 to help families facing hunger.

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(Photo: Business Wire)

It’s easy to participate. Snap a selfie with a ‘Selfie for Good’ Heinz Ketchup bottle at participating restaurants and text it to 85548. Heinz will donate $1 to Stop Hunger Now for every selfie, and if participants upload and share their selfie with the hashtag #heinzselfieforgood, the brand will give an additional $0.57. With your participation, Heinz is hoping to meet its goal of a $200,000 donation.

“This new initiative is a fun, interactive way for restaurant-goers to help eliminate global hunger and malnutrition,” says Katie Thomas, Brand Manager for Kraft Heinz FoodService. “In the time it takes to snap a selfie, guests at participating restaurants can make an impact by providing access to food for those in need.”

For more information on the program, including where to find a Heinz ‘Selfie for Good’ bottle near you, and to learn more about Stop Hunger Now, please follow Heinz on Facebook, or visit ASelfieForGood.com.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

About Stop Hunger Now

Stop Hunger Now’s mission is to eliminate worldwide hunger by providing food and life-changing aid to the world’s most vulnerable and creating a global commitment to mobilize the necessary resources. The nonprofit distributes over 680,000 meals a week through feeding programs operated by partner organizations in 74 developing countries. Stop Hunger Now’s partner programs promote education, encourage children to attend school, improve students’ health and nutrition, stimulate economic growth, fight child labor, and are crucial to address global issues.

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Kraft Heinz CompanyPR Contacts:Lynne GaliaLynne.Galia@kraftheinzcompany.comorRachel CooperRachel.Cooper@olson.com

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