Alibaba Group Generated USD 7 Billion of GMV within the First Two Hours of the 2016 11.11 Global Shopping Festival
November 10 2016 - 02:50PM
Business Wire
Mobile GMV accounted for 84 percent of total
GMV
Alibaba Group Holding Limited (NYSE:BABA) announced that more
than USD 7 billion (RMB 47.5 billion) of gross merchandise volume
(GMV) was settled through Alipay on Alibaba’s China and
international retail marketplaces within the first two hours of the
2016 11.11 Global Shopping Festival.
"Chinese consumers purchased more in the first hour of 11.11
this year than the entire 24 hours in 2013, reflecting the
incredible evolution of our global shopping festival. This
unprecedented level of engagement demonstrates both the consumption
power of Chinese consumers and their embrace of online shopping as
a lifestyle,” said Daniel Zhang, chief executive officer of Alibaba
Group.
In the hours leading up to the official midnight start of
November 11, millions of viewers watched the Alibaba Group 11.11
Global Shopping Festival Countdown Gala live online and on mobile
devices via Youku Tudou, and the Tmall and Taobao apps. The gala
was televised live across China through Zhejiang Satellite TV, as
well as in Hong Kong and Macau for the first time.
“This year, we innovated new ways for consumers watching the
live broadcast of our countdown gala. Viewers were able to
influence the production of the show in real-time through their
mobile phones,” said Chris Tung, chief marketing officer, Alibaba
Group. “Consumers in front of their televisions were shaking,
tapping, scanning, chatting, browsing and buying with their mobile
devices, creating a seamless and truly immersive entertainment
experience.”
The annual shopping event kicked off earlier today at 12:00 a.m.
China Time. Early highlights included:
- Within the first 5 minutes, total GMV
settled through Alipay exceeded USD 1 billion (RMB 6.8
billion)
- In the first hour, total GMV settled
through Alipay was USD 5.2 billion (RMB 35.3 billion)
- In the first two hours, total GMV
settled through Alipay was USD 7.2 billion (RMB 48.6 billion), and
mobile GMV settled through Alipay accounted for 84% of total
GMV
For additional content from the event, please follow the Alibaba
Group official Twitter account at www.twitter.com/AlibabaGroup, or
visit the Media Resources page on Alibaba corporate news site
Alizila with background, factsheets and content related to this
year’s 11.11.
GMV for the 11.11 Global Shopping Festival is the total
value of orders settled through Alipay on Alibaba’s China and
international retail marketplaces. It is reported on a real-time
basis and includes shipping charges paid (where applicable).
Transactions related to international brands, defined as brands
created outside of Mainland China, and user data are limited to
Tmall.
All GMV, mobile GMV and other figures presented in this press
release are unaudited and subject to adjustments.
About the 11.11 Global Shopping Festival
The 11.11 shopping festival began in 2009 with participation
from just 27 merchants as an event for Tmall.com merchants and
consumers to raise awareness of the value in online shopping. Seven
years later, 11.11 has become a global event with participating
merchants in the tens of thousands, buyers in the millions, and
total sales in the billions.
For additional history and facts from last year’s festival, as
well as the latest news and updates on the 2016 11.11 Global
Shopping Festival, please visit Alizila http://www.alizila.com.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business
anywhere. The company aims to build the future infrastructure of
commerce. It envisions that its customers will meet, work and live
at Alibaba, and that it will be a company that lasts at least 102
years.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161110006415/en/
MediaAlibaba GroupSharon Chan,
+1-415-361-8219sharon.chan@alibaba-inc.comorRico Ngai,
+852-9725-9600rico.ngai@alibaba-inc.com
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