PBS KIDS and Whole Foods Market Unveil Exclusive Holiday Toy Line
November 01 2016 - 9:00AM
Business Wire
New Aurora® plush toys encourage kids to learn
about endangered species and PlanToys® help build motor skills
PBS KIDS and Whole Foods Market's (NASDAQ: WFM) multi-year
partnership continues this holiday season with the launch of new
Aurora® plush animals and PlanToys® wooden toys. Beginning today,
the toy collections will be available at Whole Foods Market stores
nationwide and online at shop.pbskids.org.
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PBS KIDS and Whole Foods Market’s
multi-year partnership continues this holiday season with a new
exclusive toy line, including Aurora® plush animals and PlanToys®
wooden toys. (Photo: Business Wire)
All net proceeds from purchases of the toys will support PBS
KIDS’ mission to empower children to succeed in school and in life.
Additionally, Whole Foods Market will donate one percent of total
sales to Whole Kids Foundation®, an organization dedicated to
improving children’s wellness and nutrition.
“PBS KIDS’ partnership with Whole Foods Market encourages kids
to learn through play, helping us achieve our shared goal of
supporting children’s development,” said Lesli Rotenberg, Senior
Vice President and General Manager, Children’s Media and Education,
PBS. “With new toys that tap into kids’ innate curiosity and
excitement about animals, we hope that children will learn about
endangered species and their role in the environment, sparking
their love of discovery and exploration.”
This year, the Aurora plush toy collection features 16 animals,
including eight endangered species, such as the Maui Dolphin,
Orangutan Baby and Snow Leopard. Each plush animal includes a fun
fact designed to inspire children to learn about the importance of
protecting wildlife.
“We are so happy to continue our partnership with PBS KIDS and
to support both their mission and Whole Kids Foundation’s mission,”
said Jeanne Tamayo, Global Buyer at Whole Foods Market. “We’re
proud to work with a like-minded brand and to feature beautiful
toys that are made ethically and sustainably.”
The PBS KIDS holiday toy collection also includes a line of
sustainably manufactured wooden PlanToys®, such as a
Field-to-Farmstand set and a unique Safari Animals Croquet set.
PlanToys are made with natural rubber wood, organic pigment and
certified formaldehyde-free E-zero glue, offering a sustainable toy
option for gift givers. All 33 PBS KIDS plush and wooden toys are
available for under $30.
About PBS KIDS
PBS KIDS, the number one educational media brand for kids,
offers all children the opportunity to explore new ideas and new
worlds through television, digital platforms and community-based
programs. Kidscreen- and Webby Award-winning pbskids.org
provides engaging interactive content, including digital games and
streaming video. PBS KIDS also offers mobile apps to help support
young children’s learning. The PBS KIDS Video app is available on a
variety of mobile devices and on platforms such as Roku, Apple TV,
Amazon Fire TV, Android TV, Xbox One and Chromecast. For more
information on specific PBS KIDS content supporting literacy,
science, math and more, visit pbs.org/pressroom, or follow PBS KIDS
on Twitter and Facebook.
About Whole Foods Market®
Founded in 1978 in Austin, Texas, Whole Foods Market is the
leading natural and organic foods supermarket, the first national
“Certified Organic” grocer, and uniquely positioned as America’s
Healthiest Grocery Store™. In fiscal year 2015, the Company had
sales of approximately $15 billion and currently has 455 stores in
the United States, Canada, and the United Kingdom. Whole Foods
Market employs approximately 87,000 team members and has been
ranked for 19 consecutive years as one of the “100 Best Companies
to Work For” in America by Fortune magazine. For more information,
please visit www.wholefoods.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161101005895/en/
PBSMaria Vera, 703-739-3225mvera@pbs.orgorPBSAllison Salzberg,
617-585-5793asalzberg@360pr.comorWhole Foods MarketEmily Wright,
512-542-3725Emily.wright@wholefoods.com
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