Revolutionary Touch Bar, Breakthrough Performance in Apple’s
Thinnest & Lightest Pro Design Ever
Apple® today introduced the thinnest and lightest MacBook Pro®
ever, along with a breakthrough interface that replaces the
traditional row of function keys with a brilliant, Retina®-quality
Multi-Touch™ display called the Touch Bar™. The new MacBook Pro
features Apple’s brightest and most colorful Retina display yet,
the security and convenience of Touch ID®, a more responsive
keyboard, a larger Force Touch trackpad and an audio system with
double the dynamic range. It’s also the most powerful MacBook Pro
ever, featuring sixth-generation quad-core and dual-core
processors, up to 2.3 times the graphics performance over the
previous generation, super-fast SSDs and up to four Thunderbolt 3
ports.
This Smart News Release features multimedia.
View the full release here:
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The all-new MacBook Pro introduces the
revolutionary Touch Bar and breakthrough performance in Apple's
thinnest and lightest pro design ever. (Photo: Business Wire)
The Touch Bar places controls right at the user’s fingertips and
adapts when using the system or apps like Mail, Finder®, Calendar,
Numbers®, GarageBand®, Final Cut Pro® X and many more, including
third-party apps. For example, the Touch Bar can show Tabs and
Favorites in Safari®, enable easy access to emoji in Messages,
provide a simple way to edit images or scrub through videos in
Photos and so much more.
“This week marks the 25th anniversary of Apple’s first notebook;
through the years each generation has introduced new innovations
and capabilities, and it’s fitting that this all-new generation of
MacBook Pro is the biggest leap forward yet,” said Philip Schiller,
Apple’s senior vice president of Worldwide Marketing. “With the
groundbreaking new Touch Bar, the convenience of Touch ID, the best
Mac display ever, powerful performance, improved audio, blazing
fast storage and Thunderbolt 3 connectivity in our thinnest and
lightest pro notebook yet, the new MacBook Pro is the most advanced
notebook ever made.”
Thinnest and Lightest MacBook Pro Ever
Building on innovations pioneered in MacBook®, the new MacBook
Pro features an entirely new enclosure design and all-metal unibody
construction that creates an incredibly rigid and dense notebook
that is amazingly thin and light. At just 14.9 mm thin, the 13-inch
MacBook Pro is 17 percent thinner and 23 percent less volume than
the previous generation, and nearly half a pound lighter at just
three pounds. The new 15-inch MacBook Pro, at just 15.5 mm thin, is
14 percent thinner and 20 percent less volume than before, and
weighing just four pounds, is nearly half a pound lighter.
Touch ID Comes to the Mac
Integrated into the power button is the convenience and security
of Touch ID, one of the great features customers have come to know
and love from their iPhone® and iPad®. Once you enroll your
fingerprint in Touch ID on your MacBook Pro, you can quickly unlock
your Mac®, switch user accounts and make secure purchases with
Apple Pay® on the web with a single touch. Touch ID enables a
quick, accurate reading of your fingerprint and uses sophisticated
algorithms to recognize and match it with the Secure Enclave in the
new Apple T1 chip.
Apple’s Brightest, Most Colorful Notebook Display
The best Mac display ever delivers images that are more vivid,
reveal even greater detail and appear more lifelike than ever. As
thin as a MacBook display at .88 mm, the Retina display on the
new MacBook Pro at 500 nits of brightness, is an amazing 67
percent brighter than the previous generation, features 67 percent
more contrast and is the first Mac notebook display to support
a wider color gamut. And with power-saving technologies like a
larger pixel aperture, a variable refresh rate and more
power-efficient LEDs, the display consumes 30 percent less energy
than before.
The Most Powerful MacBook Pro Yet
Powerful processors, cutting-edge graphics, blazing-fast SSDs,
high-speed memory and an advanced thermal architecture deliver
amazing pro-level performance in a dramatically thinner enclosure.
Sixth-generation dual-core Core i5 with eDRAM, dual-core Core i7
with eDRAM and quad-core Core i7 Intel processors deliver pro-level
processing performance while conserving energy. The new 15-inch
MacBook Pro features powerful Radeon Pro discrete graphics
delivering up to 2.3 times more performance than the previous
generation; while the 13-inch MacBook Pro comes with Intel Iris
Graphics that are up to two times faster than before. All models
feature SSDs with sequential read speeds over 3GBps and Thunderbolt
3 which consolidates data transfer, charging and twice the video
bandwidth in a single port — allowing users to drive a 5K display
and power their MacBook Pro with a single cable.
The New MacBook Pro Also Offers:
• Much larger Force Touch trackpads — 46 percent larger on the
13-inch MacBook Pro and twice as large on the 15-inch MacBook
Pro;
• More responsive and comfortable typing on the keyboard with a
second-generation butterfly mechanism;
• Louder, more true-to-life sound through speakers with double
the dynamic range and improved bass;
• macOS™ Sierra, the world’s most advanced desktop operating
system, with new features like Siri® integration, Universal
Clipboard, Apple Pay on the web and Photos, which helps you
rediscover your meaningful memories, organize your library and
perfect shots like a pro.
Pricing & Availability
• The 13-inch MacBook Pro starts at $1,499 (US), features a 2.0
GHz dual-core Intel Core i5 processor with Turbo Boost speeds up to
3.1 GHz, 8GB of memory and 256GB of flash storage, and ships
today.
• The 13-inch MacBook Pro with the revolutionary Touch Bar and
Touch ID starts at $1,799 (US), and features a 2.9 GHz dual-core
Intel Core i5 processor with Turbo Boost speeds up to 3.3 GHz, 8GB
of memory and 256GB of flash storage, and ships in two to three
weeks.
• The 15-inch MacBook Pro starts at $2,399 (US), features the
revolutionary Touch Bar and Touch ID, a 2.6 GHz quad-core Intel
Core i7 processor with Turbo Boost speeds up to 3.5 GHz, 16GB of
memory and 256GB of flash storage, and ships in two to three
weeks.
• Additional technical specifications, configure-to-order
options and accessories are available online at
apple.com/macbookpro.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch and Apple TV.
Apple’s four software platforms — iOS, macOS, watchOS and tvOS
— provide seamless experiences across all Apple devices and empower
people with breakthrough services including the App Store, Apple
Music, Apple Pay and iCloud. Apple’s more than 100,000 employees
are dedicated to making the best products on earth, and to
leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR
website (www.apple.com/pr), or call Apple’s Media Helpline at (408)
974-2042.
© 2016 Apple Inc. All rights reserved. Apple, the Apple logo,
MacBook Pro, Retina, Multi-Touch, Touch Bar, Touch ID, Finder,
Numbers, GarageBand, Final Cut Pro, Safari, MacBook, iPhone, iPad,
Mac, Apple Pay, macOS and Siri are trademarks of Apple. Other
company and product names may be trademarks of their respective
owners.
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version on businesswire.com: http://www.businesswire.com/news/home/20161027006595/en/
AppleBill Evans, 408-974-0610bevans@apple.comStarlayne Meza,
408-974-3391starlayne@apple.com
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