Target Unveils Holiday 2016 Plans, Including More Ways for Guests to Save All Season Long
October 25 2016 - 3:03PM
Business Wire
Thousands of new and exclusive products and a
spectacular Broadway-style marketing campaign will help guests
celebrate the season
Target Corporation (NYSE:TGT) today unveiled the company’s 2016
holiday strategy, including new and exclusive merchandise in every
product category, inspiring shopping experiences and simple ways
for guests to save throughout the season.
“Target is at our very best during the holidays, and we’re
building on last year’s winning formula to make the 2016 holiday
season even better,” said Target CEO and Chairman Brian Cornell.
“We’re elevating and expanding the offers that helped guests save
time and money to make the most of their holidays. We’ll also
inspire gift-giving, entertaining and decorating with new products
and experiences online and in our stores. Most importantly, guests
will find truly exceptional value through broad and simple offers
timed to maximize savings on the most-shopped merchandise at each
point in the season.”
New this year, Target is introducing Wondershop, where guests
will find products for all their tree-trimming needs. Both in
stores and online, this specially designed shop-within-a-shop will
offer a curated assortment of 2,000 new seasonal items, including a
one-of-a-kind Bullseye ornament.
Also new for 2016, the Target Wonderlist (Target.com/Wonderlist)
is aimed at making it easy for guests to find personal, meaningful
and creative gifts for family and friends. Guests can choose from a
selection of 400 edited gift ideas, customizable by recipient
personality types and interests.
Target’s holiday assortment offers guests an abundance of
newness, including:
- Approximately 1,000 new pieces from
Target’s newly introduced line for kids, Cat & Jack, each under
$30.
- More than 1,800 new or exclusive toys
will be available, about 15 percent more than in 2015. Guests will
find thousands of Star Wars products, including more than 100 new
exclusive options to gift and collect; more than 50 Trolls
exclusives; two new Disney Princesses, Elena and Moana; expanded
eye, hair and skin tone combinations within the Our Generation doll
collection; and 50 exclusive board games, including pop culture
hits such as Oregon Trail.
- Newly released virtual reality products
including PlayStation VR and VR One Plus, and connected home
products including Google Home.
- An exclusive 10-disc box set from Garth
Brooks, which includes the artist’s new album and features the 25th
anniversary edition of “Friends in Low Places.” The box set is
available for preorder now for $29.99 at Target.com/Garth and is
available at Target Nov. 11, two weeks before the artist’s new
album is available at other retailers.
Value and Convenience
Target will offer great value on top gifts and holiday needs
through broad and simple seasonal promotions, as well as everyday
ways to save. New this year, beginning in mid-November, guests will
save $10 off a $50 purchase on a different product category each
week, including Grocery, Home, Apparel and Accessories, Trim and
Toys. This broad promotion enables guests to save on the gifts and
essentials that matter most to them on a weekly basis. In December,
the promotion will expand to allow guests to save even more with
the option to save $25 on purchases of $100 or more.
Popular promotions from 2015 will return, including 10 Days of
Deals, which will feature a distinct offer each day for 10 days.
Target also will extend its free shipping promotion by a full week
this year, waiving the shipping fee for all digital orders from
Oct. 25 through Jan. 1, 2017. Cartwheel, Target’s digital savings
app, is bringing back popular holiday deals, including 50 percent
off one toy per day between Nov. 1 and Dec. 24, and on Dec. 4,
guests will save 10 percent on Target GiftCards. Guests also will
save with free returns and an extended Price Match Guarantee, which
enables them to price match any purchase made Nov. 1 through Dec.
24, excluding Thanksgiving through Cyber Week.
Marketing Campaign
This year’s campaign is rooted in rich storytelling, mirroring
what is top of mind for guests as they move through the season. The
centerpiece of the campaign is a Broadway-style production called
The Toycracker, Target’s modern interpretation of the classic
holiday tale of The Nutcracker. The eight-minute musical will air
in two four-minute segments during the network broadcast premiere
of Disney’s Frozen on Sunday, Dec. 11, at 8 p.m. EST/7p.m. CST on
ABC. The Toycracker stars Oscar, Golden Globe and 10-time Grammy
winning artist John Legend as The Rat King, television personality
and No. 1 New York Times best-selling author Chrissy Teigen as The
Nutcracker, and a cast of Target’s must-have holiday toys that come
to life through computer generated animation. Leading up to the
debut of The Toycracker, guests will see cast members preparing for
the production in a series of broadcast spots. Ginger Breadington
will return to herald in the season’s top deals closer to Black
Friday. The “spectacular” theme will be part of Target’s entire
holiday experience, as guests see the theatrical production woven
throughout elements including in-store displays, digital and on
Target.com.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,800 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
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Target CommunicationsErin Conroy, (314) 496-4062orTarget Media
Hotline, (612) 696-3400
Target (NYSE:TGT)
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