DENVER, Oct. 25, 2016 /PRNewswire/
-- RE/MAX CEO, Chairman and
Co-Founder Dave Liniger will
announce today the launch of Motto Mortgage, an innovative mortgage
brokerage franchise and the second member of the RE/MAX Holdings,
Inc. (NYSE: RMAX) family of brands.
Motto Mortgage will open mortgage franchises throughout the U.S.
increasing competition in the industry, resulting in more choice
and a better experience for consumers. Its loan originators will
work with real estate offices so that agents can help homebuyers
obtain the mortgage loans that best fit their individual needs.
"RE/MAX disrupted the real estate industry when it was
created more than four decades ago. We did it by empowering real
estate agents and ultimately giving consumers a better home-buying
and selling experience," said Liniger at invitation-only
gatherings of seasoned RE/MAX franchise owners in Dallas and Orlando. "The RE/MAX model remains unique
and continues to thrive because we have the best agents in the
business who deliver exceptional service. Today we are extending
our core competency of franchising into the mortgage origination
market by introducing Motto Mortgage."
Liniger continued, "We obsess about ways to improve the real
estate experience for the consumer. We know that independent
mortgage brokers' share of the mortgage origination market dropped
significantly following the economic downturn, falling from a
15-year average of 22%– with a high of 35% in 2006 - to 10% in
2015. Mortgage brokers bring choice and service to the consumer and
Motto Mortgage will work to expand the market share of mortgage
brokers and bring better mortgage choice and service to consumers
as a result."
Motto Mortgage will inspire new specialists to join the
profession by offering them tools, resources and a built-in
relationship with a real estate brokerage, including direct access
to agents.
"We look forward to the return of mortgage brokers and
skilled loan originators to the market," said newly named Motto
Mortgage President Ward Morrison,
who has been with RE/MAX, LLC for 11 years and most recently served
as Vice President, Region Operations and Business Opportunities.
"Our priorities will be educating, training and supporting our
franchisees so that they can provide exemplary customer service to
their clients."
Pairing a Motto Mortgage franchise with a real estate brokerage
means homebuyers can work with a real estate agent to find a home
and with a Motto Mortgage loan originator to secure financing in
offices at one location. And Motto Mortgage loan originators will
not be bound to the products of one specific lender but will have
access to quality loan options from various sources.
"Because choice and service matter, Motto Mortgage will offer
a variety of mortgage options while promoting honesty and complete
disclosure, making it extremely consumer friendly," said
Morrison. "It's the one-stop shop homebuyers want and the
experience they will soon come to expect."
Motto Franchising, LLC is based in Denver, Colorado, and will now begin actively
selling franchises in certain markets. Each Motto Mortgage
franchise will be independently owned and operated. For more
information, please email info@mottomortgage.com or visit
mottomortgage.com. For more information view this video:
https://vimeo.com/mottomortgage/introduction.
RE/MAX will discuss the launch of Motto Mortgage in more detail
on its third quarter earnings conference call on Friday, November 4, 2016, at 8:30 a.m. Eastern Time.
Resources:
For more information on Motto Mortgage services, click
here.
For investor-related information, click here.
About the RE/MAX Network:
RE/MAX was founded in 1973
by David and Gail Liniger, with an
innovative, entrepreneurial culture affording its agents and
franchisees the flexibility to operate their businesses with great
independence. Over 100,000 agents provide RE/MAX a global reach of
over 100 countries and territories. Nobody sells more real estate
than RE/MAX as measured by total residential transaction sides.
RE/MAX, LLC, one of the world's leading franchisors of real
estate brokerage services, is a wholly-owned subsidiary of RMCO,
which is controlled and managed by RE/MAX Holdings, Inc. (NYSE:
RMAX).
About Motto Mortgage:
Motto Mortgage is a different
kind of mortgage organization that provides clarity and
personalized guidance to homebuyers who deserve an advocate. It's a
groundbreaking concept that connects a real estate brokerage to a
separate, franchised mortgage brokerage, providing the one-stop
shop homebuyers want and the experience they deserve. The new
mortgage brokerage franchise model is the first of its kind in
the United States and is
franchised by Motto Franchising, LLC, the second member of the
RE/MAX Holdings family of brands. It brings opportunity to
consumers, brokers, loan officers and agents. Please visit
www.mottomortgage.com.
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SOURCE RE/MAX Holdings, Inc.