CPI Card Group Introduces End-to-End Support for Open-Loop Digital Prepaid Cards
October 24 2016 - 9:02AM
Business Wire
Enhancements Make CPI’s MYCA™ Software the
Platform of Choice for Omni-Channel Card Programs
Money 20/20—Booth 1025–CPI Card Group (Nasdaq:PMTS,
TSX:PNT), a global leader in financial and EMV® chip card
production and related services, today announced enhancements to
its MYCA card ordering system that expand the gift card options
available to program managers and financial institutions. CPI
customers now have the ability to order and fulfill open-loop
digital gift cards, which are delivered electronically through the
MYCA platform and can be redeemed online.
The newly announced enhancements allow prepaid program managers
to offer the option of physical or digital cards as part of their
omni-channel gift, reward and incentive, and rebate programs.
Consumers simply use the convenient online interface offered by
MYCA to choose between a physical card delivered by mail and a
digital card delivered to their email.
“With our enhancements to MYCA, CPI Card Group has eliminated
significant hindrances on gift card functionality, chief among them
that historically, open-loop cards were not available in a digital
format,” said Lane Dubin, senior vice president of sales and
marketing at CPI Card Group. “Consumer choice between physical and
digital cards is becoming increasingly important to our customers,
and now we can provide that flexibility alongside an easy-to-use
interface that simplifies the customer journey.”
MYCA is a turnkey B2B software solution used by financial
institutions, program managers, and merchants to design and order
payment cards. The platform, which supports bulk card ordering and
multi-currency and multi-language programs, can be integrated
seamlessly into customers’ existing websites. Additionally, the
software’s hierarchical structure enables fast onboarding of new
programs, increasing speed to market.
CPI Card Group offers a free ebook that discusses prepaid card
program opportunities. You can find the ebook on the company’s
blog: http://www.cpicardgroup.com/blog/.
This week during Money 20/20, the large payments and financial
services industry event held in Las Vegas, CPI Card Group will be
discussing the full range of services and solutions for prepaid
card programs at its booth (No 1025).
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
Note: EMV is a registered trademark or trademark of EMVCo LLC in
the United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161024005278/en/
ICR Inc.Laura Anderson, 203-682-8267media@cpicardgroup.com
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