Edge-to-Edge Metal From CPI Card Group Enhances Payment Card Design
October 24 2016 - 9:00AM
Business Wire
With New Option, Company Affirms Leadership
in Material and Technique Flexibility
Money 20/20 -- Booth 1025 -- CPI Card
Group (Nasdaq:PMTS, TSX:PNT), a global leader in financial and
EMV® chip card production and related services, today announced the
introduction of a new design option for payment cards: an
edge-to-edge metal card. CPI’s comprehensive design offerings for
financial institutions, including expertise in materials, inks,
adhesives, printing, collation, lamination, die-cutting,
standards/emboss printing and design support, will be exhibited
this week at booth 1025 during Money 20/20, the large payments and
financial services industry event held in Las Vegas.
The new EMV-capable metal option, fully available in Q1 2017,
adds to CPI Card Group’s already wide array of design choices,
which creates flexibility for large and small financial
institutions. The new card provides a distinct, metallic look and
feel that cannot be duplicated with other print methods, and
customers can select full-color, silk-screen, glossy or matte
finishes. The card is durable and weighs more than a plastic card,
two characteristics that lend a sense of prestige to the
cardholder.
“Many financial institutions are exploring different design
options for their premier customers, and in response we developed a
metal card that provides an ‘elite’ feel,” said Lane Dubin, senior
vice president of sales and marketing at CPI Card Group. “To make
the cardholder feel special, we considered many characteristics –
not only how the cards look, but how they weigh and even how they
sound when they hit a hard surface – such as when a card is dropped
on a table at a restaurant for payment. Precision and flexibility
are key attributes of CPI’s design services.”
At Money 20/20, visitors to the CPI Card Group booth can see
samples of the new edge-to-edge metal card as well as a variety of
other materials and design technique options that create a “wow
factor,” including:
- Card construction and core material—In
addition to edge-to-edge metal, issuers can select a colored or
clear core and a variety of ink treatments.
- Silkscreen applications—Many designers
consider silkscreen to add depth and dimension to cards.
- Customization—Almost every aspect of a
card can be architected according to preferences, the magnetic
stripe can be a variety of colors, and the EMV chip can be
customized.
For more information on CPI’s payment card design services,
visit the company’s website at:
http://www.cpicardgroup.com/our-solutions/design-services/.
About CPI Card Group
CPI Card Group is a leading provider in payment card production
and related services, offering a single source for credit, debit
and prepaid debit cards including EMV chip, personalization,
instant issuance, fulfillment and mobile payment services. With
more than 20 years of experience in the payments market and as a
trusted partner to financial institutions, CPI’s solid reputation
of product consistency, quality and outstanding customer service
supports our position as a leader in the market. Serving our
customers from ten locations throughout the United States, Canada
and the United Kingdom, we have the largest network of high
security facilities in North America, each of which is certified by
one or more of the payment brands: Visa, MasterCard, American
Express, Discover and Interac in Canada. Learn more at
www.cpicardgroup.com.
Note: EMV is a registered trademark or trademark of EMVCo LLC in
the United States and other countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161024005270/en/
ICR Inc.Laura Anderson, 203-682-8267media@cpicardgroup.com
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