HOFFMAN ESTATES, Ill.,
Oct. 24, 2016 /PRNewswire/ -- In
honor of America's heroes, the Kenmore brand has created a limited
edition patriotic laundry pair with an American flag graphic on the
back console that was designed, engineered and assembled in the
U.S.A. The brand will donate
$40 from the sale of each pair, up to
a total of $200,000, to Rebuilding
Together, a partner of the Sears Heroes at Home program. The money
raised will help Rebuilding Together make necessary improvements,
modifications and repairs to military family homes nationwide.
"The Kenmore brand is a trusted American legacy brand that is
woven into the fabric of the American lifestyle," Tom Park, president of Kenmore, Craftsman and
DieHard brands. "We developed this one-of-a-kind laundry pair to
raise funds around Veterans Day for
those who have served in the military. We hope these funds can help
make a positive impact in their lives."
Other ways Sears shoppers can give back this holiday season
through Heroes at Home include:
- Craftsman Hat – The Craftsman brand will donate
$1 from the sale of each beanie to
Rebuilding Together, with a minimum donation of $4,000.
- Ornaments – Two collectible moose and bear Christmas
ornaments help raise funds for Heroes at Home this holiday, and are
the perfect, meaningful addition to any tree. With every qualifying
in-store or online purchase through 12/24, Sears will donate
$1 to Rebuilding Together to help
military families in need, with a minimum donation of $20,000.
Background on the Kenmore Patriotic Laundry Pair:
Kenmore 4.3 cu. ft. Top Load Washer (Model:
02626734)
- This Kenmore washer delivers a powerful and worry-free clean,
allowing you to tackle laundry day with the press of a button.
Designed with intuitive controls and easy operation, you can clean
big loads with little fuss – up to 19 towels in one load. Kenmore
has built its legacy on durability and performance, and this top
load washer with stainless steel tub brings serious cleaning power
that will last you and your family through the years. A Triple
Action Impeller revs up cleaning power, and nine powerful spray
jets and three unique wash basket motions work together for deep
cleaning using a high-efficiency design.
Kenmore 7.0 cu. ft. White Electric Dryer w/ SmartDry Plus
— Hassle-Free Garment Care (Model: 02676134)
- This Kenmore dryer was designed to make laundry day nice and
simple. Whether you've got a pile of soaking wet towels, a duvet or
a delicate blouse that simply needs refreshing, this Kenmore
electric dryer has you covered. SmartDry Plus technology keeps an
eye on especially damp laundry while Wrinkle Guard prevents set in
wrinkles after the dry cycle. Spend less time babysitting your
laundry and more time doing what you want with your day.
The Heroes at Home program has raised more than $20 million over the past nine years thanks to
donations from Shop Your Way members, customers and associates, and
has funded more than 1,600 home rebuilds. For more information or
to donate, visit sears.com/heroesathome.
About the Kenmore Brand
The Kenmore Brand is an
industry leader in delivering trusted performance in the home with
smart and stylish appliance innovations that help consumers do
things quicker, easier and better. Recognized as a top appliance
brand for over 100 years, the Kenmore brand continues to give
consumers more time, efficiency and improved results for better
living with industry-leading products across small and large
appliance categories. For more information, visit www.kenmore.com,
www.cookmore.com/press-kit/ or www.facebook.com/kenmore.
About Sears, Roebuck and Co.
Sears, Roebuck and
Co., a wholly owned subsidiary of Sears Holdings Corporation
(NASDAQ: SHLD), is a leading integrated retailer providing
merchandise and related services and is part of Shop Your Way, a
social shopping experience where members have the ability to earn
points and receive benefits across a wide variety of physical and
digital formats through shopyourway.com. Sears, Roebuck offers its
wide range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, and DieHard -- among the most
trusted and preferred brands in the U.S. The company is the
nation's largest provider of home services, with nearly 12 million
service and installation calls made annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the
Sears Holdings Corporation website
at www.searsholdings.com.
Media Contacts:
Larry Costello
PR Director
Sears and KCD Brands
847-286-9036
Larry.Costello@searshc.com
Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com
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SOURCE Sears, Roebuck and Co.