SONIC Drive-In Announces New Senior Director of Franchise Sales and Development
October 21 2016 - 7:55AM
Business Wire
Development team continues to recruit top
talent for accelerated national growth
Today SONIC® Drive-In (NASDAQ: SONC), the nation’s largest chain
of drive-in restaurants, announced the hiring of Sam Wong, new
senior director of franchise sales and development. Wong will work
with the existing franchise sales team to further accelerate the
expansion momentum of the SONIC brand, bringing business
opportunities to existing and new markets nationwide. As a national
brand with more than 3,500 drive-ins in 45 states and a future
opening in the state of Hawaii, SONIC is a nationally recognized
and beloved brand with a growing footprint and considerable
territory for additional expansion throughout the U.S. In the
coming year, Wong will be instrumental in contributing to the
company’s development pipeline.
Based in Irvine, Calif., Wong’s new role as senior director of
franchise sales and development will consist of leading franchise
development for states including California, Oregon and Washington,
with priority markets including Boston, Chicago, Cleveland,
Minneapolis, Philadelphia and Pittsburgh. Wong will work to educate
potential franchisees on what makes SONIC an exceptional business
opportunity, emphasizing the culture, great people, strong brand,
differentiated menu and unique drive-in model.
“Sam is a strong salesman with relevant experience that will
greatly benefit our team as we continue to grow toward our
development goals,” said Drew Ritger, senior vice president of
development. “SONIC is a national brand with more than 3,500
drive-in locations, and our entire development team is focused on
expanding the brand to fans across the U.S. by offering a
differentiated franchise concept to interested entrepreneurs in
markets large and small. Sam will help us do this.”
Prior to joining SONIC, Wong worked as the senior director of
development for Dairy Queen Corporation where he was responsible
for leading retail store development for the brand, developing
franchise sales and real estate strategy to deliver growth and
financial return. Before Dairy Queen, Wong worked as the director
of development for Popeyes Louisiana Kitchen where he was
responsible for directing the real estate and construction team in
the execution of development strategies, new store development for
corporate and franchise locations and brand growth.
SONIC's highly differentiated menu, pent-up demand in new
markets and an energetic development pipeline make this national
brand a strong contender for franchisee attention and an attractive
business venture for entrepreneurs interested in the restaurant and
QSR space. Always a drive-in at heart, SONIC partners with
franchisees to find a building solution to match their needs and
the needs of guests. SONIC enjoys multiple long-term and legacy
franchisee relationships and provides an unparalleled level of
support at every stage of development. SONIC offers franchisees
flexibility with multiple drive-in formats, including: the
traditional drive-in model with dining stalls and a drive-thru;
conversions of existing restaurant buildings to create unique
drive-ins; the counter service model, offering customizable
footprints to fit a variety of spaces; and indoor dining formats
that allow guests to experience SONIC in multiple ways - either in
their cars, at the drive-thru or seated at a table inside.
Individuals interested in pursuing a SONIC franchise are
encouraged to visit sonicfranchises.com for more information on
qualifications and brand support. To schedule an in-person
Franchise Discovery meeting, email sonicfranchises@sonicdrivein.com
or call 1.800.569.6656. Those with questions can also reach Sam
Wong directly at 949.769.3979 or Lori Osley, senior director of
franchise sales, at 405.225.4604.
About SONIC, America’s
Drive-In
SONIC, America’s Drive-In is the nation's largest drive-in
restaurant chain serving more than 3 million customers every day.
Nearly 90 percent of SONIC’s 3,500 drive-in locations are owned and
operated by local business men and women. Over more than 60 years,
SONIC has delighted guests with signature menu items, more than 1.3
million drink combinations and friendly service by iconic Carhops.
Since the 2009 launch of SONIC’s Limeades for Learning
philanthropic campaign in partnership with DonorsChoose.org, SONIC
has donated more than $6 million to public school teachers
nationwide to fund essential learning materials and innovative
teaching resources to inspire creativity and learning in today's
youth. To learn more about Sonic Corp. (NASDAQ/NM: SONC),
please visit sonicdrivein.com and please visit or follow us on
Facebook and Twitter. To learn more about SONIC’s Limeades for
Learning initiative, please visit Limeadesforlearning.com.
SONC-D
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version on businesswire.com: http://www.businesswire.com/news/home/20161021005176/en/
for SONIC Drive-InChristi Woodworth, 405-225-5600vice president
of public relationsChristi.Woodworth@sonicdrivein.comorCohn &
Wolfe on behalf of SONIC Drive-InMadison LaRoche,
512-542-2842Madison.LaRoche@cohnwolfe.com
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