Rosie Huntington-Whiteley Challenges Andreea Diaconu to an UGG Style-Off
October 20 2016 - 4:21PM
Business Wire
The ultra-versatile Classic Cuff offers endless
styling options for any occasion
Reprising her role as the first-ever Global Women’s Ambassador
for UGG® (a division of Deckers Brands NYSE: DECK), Rosie
Huntington-Whiteley teams up with gal pal and fellow model Andreea
Diaconu to star in the next chapter of her UGG® fall campaign.
Capturing their playful, off-duty antics in a short video, the duo
shows off the multitude of different ways to style the new Classic
Cuff this fall.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161020006570/en/
New UGG Classic Cuff styles (Photo:
Business Wire)
Personifying the effortlessly chic and ever confident spirit of
UGG®, Rosie and Andreea pair the new Classic Cuff with a mélange of
autumn ensembles including rocker chic, post-yoga, and boho beauty.
Shot on location in Los Angeles by famed artist, photographer and
director Cass Bird using her signature style; the short video edit
brings to life the cool, high-spirited, confident and beautiful
spirit of the two starlets as they take over the dressing room.
“UGG is a brand that fits naturally with my
lifestyle,” says Rosie Huntington-Whiteley. "So when we shot
the ‘Style-Off’ campaign featuring the Classic Cuff, I
was excited to share my love for the brand with one of my friends
and fellow models Andreea Diaconu as you can see from all of
the fun we had filming. These boots are extremely luxurious
and chic but also versatile and stylish."
Offering the same warmth and comfort of the original icon, the
Classic Cuff has been updated with a scalloped topline you can cuff
up or down for endless style, slimmer toe shape, and a removable
contoured sheepskin insole engineered for extra arch support.
Crafted from ultra-plush sheepskin, the new silhouette is
pretreated for water and stain resistance arming you for the
occasional shower or mid-morning coffee spill.
The five-part digital series is running through the holiday
season, rolled out in-store, online, across social channels, and in
paid media. The campaign celebrates the highly-coveted feel of
UGG®, shedding light on the full spectrum of Classic Boot
iterations including the Classic Cuff, New Classic, Classic Street,
Classic Luxe, and Classic Slim. Visit UGG.com or follow @UGG
#UGGseason for a closer look at campaign highlights.
“Through Cass’ incredible ability to capture the true essence of
a person in film, our latest campaign featuring Rosie
Huntington-Whiteley and Andreea Diaconu celebrates the power of
friendship, personal style and the confident spirit of women
everywhere,” said Nicks Ericsson, UGG® Global Marketing
Director.
Download images of the full campaign, video
and product here
The new Classic Cuff is available at all UGG® concept stores
worldwide, online at UGG.com and at select wholesale partners. The
Classic Cuff Mini retails for $160 USD, the Classic Cuff
Short retails for $180 USD and the Classic Cuff Tall
retails for $220 USD. To view the new Classic Cuff visit
http://www.ugg.com/women-boots-classic-cuff/.
About UGG®
Founded in 1978 in California, UGG® is a division of Deckers
Brands based in Goleta, California. The brand has built a
reputation on luxury and comfort by using only the finest materials
in the world, employing the highest standards of craftsmanship, and
delivering new and innovative styles. For more information please
visit www.ugg.com or www.deckers.com. @UGG #thisisUGG
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161020006570/en/
UGG®Lindsey DiCola, PR Manager212-247-8552 X
2773lindsey.dicola@deckers.comorUGG®Matthew Magnin, PR
Associate212-247-8552 X 2772matthew.magnin@deckers.com
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