SEATTLE, Oct. 20, 2016 /PRNewswire/ -- Zillow Group,
Inc. (NASDAQ: Z and ZG), which houses a portfolio of the largest
and most vibrant real estate and home-related brands on mobile and
Web, today announced new features created for builders to help
better market their communities to home shoppers on Zillow® and
Trulia®. Builders who participate in Zillow Group's Promoted
Communities program, the exclusive advertising platform for
builders on Zillow and Trulia, will now have the ability to display
real-time lot availability on search results and maps. In addition,
they will have access to Zillow Group's brand new Builder Insights
platform, which is currently in beta.
- Lot Availability: With the addition of real-time
lot availability to the home search experience on Zillow, builders
will be able to easily showcase the true breadth of their available
inventory to home shoppers. It will be clear to home shoppers what
lots are available in a community and what the lot's status is
(i.e. not yet built, under construction, move-in ready, sold).
Shoppers can get real-time updates of the community activity such
as: "only 5 lots are left in this community," driving more consumer
traffic to new construction communities.
- Builder Insights platform: Builders who participate in
Zillow Group's Promoted Communities program will now be the first
to receive exclusive insights on consumer behavior through the new
Zillow Group Builder Insights platform, which can help them better
assess local market conditions and determine consumer preferences.
Insights are based on proprietary data in three categories –
available inventory, consumer search data, and housing economics.
This data can help builders make more informed decisions regarding
their product positioning, land acquisition and marketing.
"These new features are game-changing for builders who partner
with us," said Lucy Wohltman, Zillow
Group vice president of new construction. "The introduction of lot
availability improves not only the consumer search experience on
Zillow, but allows builders to showcase their available inventory
and significantly increase discoverability of their communities.
Coupled with access to more data than ever before from the Builder
Insights platform, builders have the tools to make more informed
decisions about where and what to build that will be most desirable
to home shoppers."
These features were unveiled at the Zillow Group New
Construction Forum in Nashville,
Tenn. The Zillow Group New Construction Forum is an annual
event that brings together the nation's largest builders to meet
with Zillow Group executives and learn from other real estate
experts about the latest industry trends.
(ZFIN)
Zillow Group
Zillow Group (NASDAQ: Z and ZG) houses a portfolio of the
largest real estate and home-related brands on the Web and mobile.
The company's brands focus on all stages of the home lifecycle:
renting, buying, selling, financing and home improvement. Zillow
Group is committed to empowering consumers with unparalleled data,
inspiration and knowledge around homes, and connecting them with
the right local professionals to help. The Zillow Group portfolio
of consumer brands includes real estate and rental marketplaces
Zillow®, Trulia®, StreetEasy®, HotPads® and Naked Apartments®. In
addition, Zillow Group works with tens of thousands of real estate
agents, lenders and rental professionals, helping maximize business
opportunities and connect to millions of consumers. The company
operates a number of business brands for real estate, rental and
mortgage professionals, including Mortech®, dotloop®, Bridge
Interactive and Retsly®. The company is headquartered in
Seattle.
Zillow, Mortech, StreetEasy, Retsly and HotPads are registered
trademarks of Zillow, Inc. Trulia is a registered mark of Trulia,
LLC, dotloop is a registered trademark of dotloop, LLC. Naked
Apartments® is a registered trademark of Naked Apartments, Inc.
Contact, Cheque and Compose are trademarks of Bridge Interactive
Group, LLC.
Zillow is a registered trademarks of Zillow, Inc.
Trulia is a registered trademark of Trulia LLC.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/zillow-group-launches-new-features-for-new-construction-listings-adds-access-to-exclusive-consumer-insights-for-builder-partners-300348703.html
SOURCE Zillow Group