NEW YORK, Oct. 20, 2016 /PRNewswire/
-- Criteo (NASDAQ: CRTO), the performance
marketing technology company, today announced the appointment of
Elie Kanaan as Executive Vice
President of Marketing. Kanaan will lead Criteo's product
marketing, marketing and communications initiatives across the
globe.
As the needs of marketers evolve to meet higher consumer
expectations, Kanaan and his team will play a key role in helping
advertisers deliver on the mass personalization challenges of
modern marketing. Criteo's data-driven engine and multichannel
solutions empower marketers to deliver to the individual consumer,
relevant, seamless and accountable ads.
"What marketing leaders want today is measurable business
results from their marketing and ecommerce investments. With the
consumer holding the ultimate power, they are looking to preserve
the best consumer experience, by serving them with personalized and
relevant ads," said Elie Kanaan,
Criteo's EVP of Marketing. "I'm thrilled to join a team of highly
intelligent people obsessed with technology innovation and
providing the best advertising performance to their clients. My job
is to make sure that the amazing and unique value Criteo provides
to its clients is known to everyone who matters, across the
globe."
Eric Eichmann, CEO, Criteo said,
"As we look to build on 11 consecutive quarters of growth, Elie and
the marketing team will play a strategic role in our continued
success. It is an exciting time for Criteo, the development of our
global leadership team and more innovative products means that we
will continue to exceed the expectations of advertisers, time after
time."
A former VP of Marketing EMEA for VMware, and having previously
held positions at SAP, Mercury and Oracle, Kanaan brings over 25
years of experience in marketing and technology to his role at
Criteo.
For more information about Criteo, please visit
www.criteo.com.
About Criteo
Criteo (NASDAQ: CRTO) delivers
personalized performance marketing at an extensive scale. Measuring
return on post-click sales, Criteo makes ROI transparent and easy
to measure. Criteo has over 2,000 employees in 31 offices across
the Americas, EMEA and Asia-Pacific, serving 12,000
advertisers worldwide and with direct relationships with 17,000
publishers.
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SOURCE Criteo