Target Announces Spring Collaboration with Victoria Beckham
October 20 2016 - 12:39AM
Business Wire
Limited-edition collection reflects the
charming, yet functional essence of the Victoria, Victoria Beckham
womenswear line and includes the designer’s first foray into
childrenswear
Target Corporation (NYSE:TGT) today announced its
limited-edition spring collaboration with designer Victoria
Beckham. Available April 9, 2017, at all Target stores and
Target.com, Victoria Beckham for Target reflects the essence of the
Victoria, Victoria Beckham line, including original designs and
inspiration from iconic silhouettes, with apparel and accessories
for women, girls, toddler and baby. The collaboration with Target
also marks the designer’s first foray into the kids’ product
category. Select pieces from the collection will be available for
sale internationally via victoriabeckham.com.
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(Photo: Victoria Beckham)
“Working with Target has been a really exciting process, and
this partnership allows us to share the essence of Victoria,
Victoria Beckham with more people than ever before,” said Victoria
Beckham. “I was inspired to create the Victoria, Victoria Beckham
line when I was pregnant with Harper, and since its launch, the
category has evolved into an established lifestyle collection. With
both the line and my daughter turning five, I felt it was the
perfect time to extend into a more accessible price point and to
celebrate both milestones by opening the range up to include
childrenswear for the first time.”
“Victoria Beckham is synonymous with impeccable style, and she’s
known around the globe for her distinct point of view as a
designer,” said Mark Tritton, executive vice president and chief
merchandising officer, Target. “It’s been incredibly exciting to
see how Victoria’s brand has evolved over the years, and we are
thrilled that Target’s guests will be a part of that journey with
this latest must-have collaboration.”
Victoria Beckham for Target is inspired by the Victoria,
Victoria Beckham line, as well as Beckham’s everyday life and the
shared experiences between mother and child. With more than 200
items featuring soft pastels, bright pops of color and pretty
spring prints, the collection is feminine and functional and
reflects the designer’s commitment to quality craftsmanship.
Ranging in price from $6-$70, with most items under $40, Victoria
Beckham for Target will be offered in sizes XS-3X for women and
NB-XL for girls, toddler and baby. Standout pieces include
easy-to-wear dresses, rompers and playful tops and bottoms for
women, with corresponding styles for girls, toddler and baby.
Victoria Beckham is an internationally-known businesswoman,
fashion designer and style icon. Since launching in 2008 at New
York Fashion Week, the Victoria Beckham brand has developed into a
celebrated mainstay of the fashion industry. In 2011, following the
success of her mainline collection, Beckham launched Victoria,
Victoria Beckham, a free-spirited companion to the original
Ready-to-Wear collection, offering softer silhouettes and a more
playful fashion perspective. With each collection, Victoria adapts
her own personal style to the needs and desires of the
international women who swear by the label’s luxurious and
flattering garments.
More information about Victoria Beckham for Target is available
on ABullseyeView.com. Guests are invited to join the conversation
on social media using #VBxTarget.
About Target
Minneapolis-based Target Corporation (NYSE: TGT) serves guests
at 1,800 stores and at Target.com. Since 1946, Target has given 5
percent of its profit to communities, which today equals more than
$4 million a week. For more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
About Victoria, Victoria
Beckham
Victoria, Victoria Beckham, a companion line to the main
Victoria Beckham Ready-to-Wear, launched at New York Fashion Week
in September 2011. Offering softer silhouettes and a playful
fashion perspective at a more accessible price point, Victoria,
Victoria Beckham began life as a dresses-only collection, but
quickly evolved to include all key wardrobe categories such as
separates, knitwear and outerwear. In May 2015, the brand announced
the merging of the Victoria, Victoria Beckham and Denim lines for
Pre SS16, resulting in the unified and varied lifestyle collection
which exists today. Developed at Victoria’s studio in London, the
Victoria, Victoria Beckham collection is handmade in Europe and
offers premium quality, characterful designs. For more
information on Victoria Beckham, please visit
www.victoriabeckham.com.
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Target CommunicationsJoshua Thomas, 612-761-6795orTarget Media
Hotline, 612-696-3400
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