POTTERY BARN DEBUTS HOLIDAY PRODUCT COLLABORATION WITH RENOWNED INDIAN FASHION DESIGNER SABYASACHI MUKHERJEE
October 19 2016 - 6:00AM
Business Wire
Exclusive Globally Inspired Collection for
Pottery Barn Available In Stores and PotteryBarn.com
Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE:WSM)
portfolio of brands, today unveils an exclusive product
collaboration with celebrated Indian fashion designer Sabyasachi
Mukherjee. The capsule collection, which is Sabyasachi’s first
foray into home furnishings, includes over 50 pieces and features
an eclectic array of colorful, globally inspired textiles and decor
spanning bedding and tabletop to jewelry boxes and holiday
ornaments. From plates and jewelry boxes featuring intricate floral
and animal artwork hand drawn by Sabyasachi’s artists, to brocade
and embroidered pillows, reversible clock print quilts and tufted
rugs in a luxurious color palette, the Sabyasachi for Pottery Barn
collection showcases the designer’s love of vintage textiles and
the rich artistic traditions of India. Sabyasachi for
Pottery Barn is available online now at potterybarn.com and in
stores on November 1st, with prices ranging from $10.50-$1,199.
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Sabyasachi Mukherjee, Fashion Designer
and Monica Bhargava, EVP of Design + Product Development at Pottery
Barn (Photo: Business Wire)
Based in Calcutta, Sabyasachi is a self-described global nomad
whose approach to design is influenced both by his travels and his
Indian roots. Best known for transforming old world fabrics into
modern silhouettes using practices like hand dyeing, embroidery and
block printing, Sabyasachi brings that same approach to his
collection for Pottery Barn, resulting in a sophisticated yet
approachable collection that offers an easy way to add an eclectic,
worldly touch to any home.
“I hope this collection inspires people to travel,” said
designer Sabyasachi Mukherjee. “My goal with this collaboration was
to bring exotic whimsy and color into American homes.”
Signature pieces and Sabyasachi favorites include the Octavia
Accent Table, Mila Chandelier, Maharani Print Bedding and Quilts,
Jewelry Boxes and Animal Salad Plates, among others. When designing
prints for the home, Sabyasachi tapped artists from his art
foundation to help design the artwork and patterns in the
collection. The Sabyasachi Art Foundation was established to give
indigenous craftspeople due recognition and a means of
livelihood.
“Sabyasachi is a remarkable talent. He has an incredibly unique
vision for color, prints and textures. The way he layers
fabrications is unbelievable! Sabyasachi’s Mumbai store was our
first exposure to him where we all fell in love,” said Monica
Bhargava, EVP of Product Development, Pottery Barn. “The Indian
heritage of pattern and color has been a global influence for
centuries. This collaboration with Sabyasachi has led to a very
inspirational collection for the holidays.”
ABOUT SABYASACHI
MUKHERJEE
Sabyasachi Mukherjee started his eponymous label with a
workforce of three in 2001. Today, with a workforce of over 3,000
he retails through five flagship stores across India, spreading his
message of socio-cultural art and craft development and
contributing to the cause of re-instilling pride in the
kaleidoscopic artisanal history of India. He founded the
Sabyasachi Art Foundation along with his sister, as a tribute to
their artist mother and as a social responsibility initiative; to
give indigenous artists and craftsmen due recognition and a means
of livelihood. This brand ethos has only amplified his
international image and presence. He has shown on some of the
major runways of the world including Milan and three seasons at New
York Fashion Week, he has a strong foothold in the Indian film and
television industry, and is credited with refreshing memories of
India’s halcyon past with his signature products and profoundly
vivid brand imagery.
ABOUT POTTERY BARN
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of
brands, is a premier specialty retailer for casual, comfortable and
stylish home furnishings. Key product categories include furniture,
bedding, bath, rugs, window treatments, tabletop, lighting and
decorative accessories. Nearly all Pottery Barn products are
designed in house and are exclusive to its catalogs, stores and
website. Pottery Barn currently has 198 retail stores in the United
States, Canada and Australia and unaffiliated franchisees that
operate stores in the Middle East and the Philippines, as well as
an ecommerce site at www.potterybarn.com. Pottery Barn provides
complimentary design services and a comprehensive gift registry
program for weddings and other special events. Pottery Barn now
offers products for all life stages and every room in the home
through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids,
and PBteen. The company is headquartered in San Francisco,
California.
ABOUT WILLIAMS-SONOMA,
INC.
Williams-Sonoma, Inc. is a specialty retailer of high-quality
products for the home. These products, representing eight distinct
merchandise strategies – Williams-Sonoma, Pottery Barn, Pottery
Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation,
and Mark and Graham – are marketed through e-commerce websites,
direct mail catalogs and 603 stores. Williams-Sonoma, Inc.
currently operates in the United States, Canada, Australia and the
United Kingdom, offers international shipping to customers
worldwide, and has unaffiliated franchisees that operate stores in
the Middle East and the Philippines.
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version on businesswire.com: http://www.businesswire.com/news/home/20161019005326/en/
Pottery BarnJess Haro, 415-445-3535Jharo@wsgc.com
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