Starbucks Elevates Belinda Wong to Chief Executive Officer, Starbucks China; Targets 5,000 Stores in Mainland China by 2021
October 19 2016 - 4:10AM
Business Wire
Strengthens its Long-Term Commitment to China
by naming Leo Tsoi Chief Operating Officer of Starbucks China
Starbucks Coffee Company (NASDAQ: SBUX) today announced the
promotion of Belinda Wong from president to chief executive officer
of Starbucks China. Wong has been instrumental in Starbucks
unprecedented growth in China – from 400 stores in 2011 to over
2,300 stores today – by leading on the foundational values of
Starbucks mission and driving meaningful innovation for Starbucks
partners (employees) and local customers in China. In this role,
Wong will oversee Starbucks plans to double its scale to operate
5,000 stores in China by 2021. She will continue to report to John
Culver, group president, Starbucks Global Retail.
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Belinda Wong, chief executive officer,
Starbucks China (Photo: Business Wire)
“Over the past five years, Belinda’s vision, experience and push
for innovation has elevated Starbucks in the hearts and minds of
the Chinese people and created a strong foundation for Starbucks
growth in China,” said John Culver, group president, Starbucks
Global Retail. “Belinda embodies our mission and values as a
company, and her promotion will help further propel Starbucks
efforts in building the partner and customer experience for the
China market over the long-term.”
“It is a privilege and honor to be appointed to lead Starbucks
business in China during this important time,” said Wong. “There
continue to be tremendous opportunities for Starbucks in China and
I look forward to further elevating the mission and values of our
company through growth and innovation for our Chinese partners and
customers.”
Wong joined Starbucks in January 2000 and has held a number of
leadership roles across the Starbucks China and Asia Pacific
region. In her elevated role, Wong will focus on the overall
long-term growth strategy and lead the innovation pipeline for
Starbucks China. She will be responsible for key areas, including
the vast digital and e-commerce opportunities across the market and
overseeing the opening of the first international Starbucks
Reserve™ Roastery in Shanghai in 2017.
As president of Starbucks China, Wong led the evolution of the
Starbucks Experience in China with the opening of four unique
flagship stores which put the coffee passion and craftsmanship of
baristas at the forefront of the customer experience. Over the past
five years, Starbucks also launched several initiatives to elevate
the Starbucks partner experience, reflecting the company’s
foundational belief in the importance of investing in partners’
future to support their growth and professional aspirations.
Partner initiatives include a housing allowance subsidy for
full-time baristas and shift supervisors, ongoing training and
development opportunities through the Starbucks China University
program and the company’s first-ever Partner Family Forums which
showcased Starbucks deep culture and values to parents of Starbucks
partners so they could learn about the company.
In September 2016, Wong was among 50 recipients to receive the
Magnolia Award by the Shanghai Municipal Government in appreciation
of her outstanding contributions and support of Shanghai’s
development. Wong was also listed as one of the 50 people shaping
the future of the U.S. and China relationship by Foreign Policy,
and the Top 100 Chinese Business Women by Forbes China in 2015.
Since 2012, Wong has been ranked one of the top 25 on Fortune
China’s prestigious annual list of China's most influential
businesswomen.
Leo Tsoi, who most recently has served as Starbucks China’s vice
president of Store Development and Design, has also been promoted
to the role of chief operating officer of Starbucks China. As coo,
Tsoi will continue to scale and deepen Starbucks store footprint,
transform the infrastructure in the market, implement key
operational systems, and evolve the Food business to elevate the
customer experience in China. As vp, Store Development and Design,
he and his team accelerated Starbucks store growth to 550 new
stores, including flagship stores, high profile coffee-forward
stores, and 75 Starbucks Reserve™ bars and more than 380 Pour Over
bars for Starbucks customers.
Since joining the company in 2012, Tsoi has led several key
areas of the business as chief marketing officer and vp, North
China, to firmly define Starbucks coffee leadership position in the
market.
Both Wong and Tsoi’s roles are effective immediately.
About Starbucks
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting high-quality Arabica coffee. Today,
with stores around the globe, the company is the premier roaster
and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we
bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in
our stores or online at www.starbucks.com.
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Starbucks Coffee CompanyMarianne Duongmduong@starbucks.com
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