BOSTON, Oct. 19, 2016 /PRNewswire/ -- Actifio, the copy
data virtualization company, today announced collaboration with
Pure Storage (NYSE: PSTG), the market's leading independent
solid-state array vendor, to deliver the new AppFlash DevOps
Platform which accelerates the provisioning and refresh of
databases for more rapid application development and testing.
The Actifio AppFlash DevOps Platform, which runs on Pure
Storage, enables developers to deliver high quality applications
faster by giving them the ability to instantly self-provision full
point-in-time virtual copies of applications and data. The result
is a more than 30 percent faster development time and, because of
availability of full data sets, significant reduction in defects
and lower cycle time. The solution is available in 10TB, 20TB and
40TB configurations.
"By combining the performance of our highly-available, scalable
all-flash arrays with Actifio's copy data virtualization platform,
we're able to deliver advanced data management solutions for
application teams that dramatically reduce time to market, yet are
also extremely cost-effective," said Michael Sotnick, Global Vice President of
Channels and Alliances, Pure Storage.
In a survey conducted by analyst firm IDC and published in a
white paper, sponsored by Actifio, entitled "Common Gaps in Data
Control: Identifying, Quantifying, and Solving Them Using Best
Practices," IDC estimates the average organization holds as many as
375 data copies, including backups of backups and multiple versions
of files. The IDC researcher says copy data comprises as much as 60
percent of what is stored in data centers, costing companies as
much as $44 billion to manage
worldwide. In 2016, in an IDC report titled "Copy Data Management
Is Not Management of Copy Data" (doc #US41335616, June 2016) IDC stated, "We believe that Copy Data
Management (CDM) will be as impactful to storage management as
deduplication has been and will be implemented just as widely. The
financial benefits are so compelling that IT organizations are
advised to investigate CDM solutions."
A joint customer of Actifio and Pure Storage, Lifescript,
operates the leading website dedicated to women's health,
attracting an audience of 15 million unique visitors per month and
has become an invaluable health resource for women everywhere. As a
digital media company, Lifescript's revenue is generated from web
traffic and visibility of their advertisers, so application uptime
and performance are mission-critical.
"As a technologist and long time customer of both companies, I
see the combination of Actifio and Pure as a big win for
performance on top of simplified management. This also drives
dramatic data scale improvements in terms of cost per GB reduction
based on Pure's dedupe and compression capabilities and Actifio's
unmatched Copy Data Management, which can be deployed to have
multiple copies of data with little to no additional storage
requirements," said Jack Hogan, CTO
of Lifescript. "It really is a perfect integration of two
complementary technologies that deal with the demands of massively
scaling data that needs high speed performance and recovery along
with quick deployments for continuous development needs."
Recognizing the need for reliability and speed, Lifescript
adopted the Actifio Copy Data Virtualization platform combined with
the deployment of an all-flash Pure Storage data center for
high-performance. Actifio, as a storage-agnostic data platform,
provides Lifescript the freedom to move data according to business
needs, and Pure Storage enabled the migration of workloads off of
legacy storage platforms for massive performance gains, smaller
data footprint and significant cost savings.
"The industry is waking up to the reality that the copy data
'overhang' in the enterprise, combined with a variety of
technologies and processes that were designed in another era of IT,
can no longer keep up with the needs of the digital enterprise,"
said Brian Reagan, Vice President of
Global Alliances, Actifio. "Fast is the new big, and the AppFlash
DevOps platform compresses the time enterprise customers need to
develop, test, release, and run the next-generation digital
applications. We will continue to pursue partnerships that make it
faster and easier for customers to tap the power of Actifio, and
are excited about this first step with the fantastic team at
Pure."
The AppFlash DevOps Platform is now generally available and can
be purchased through an Actifio authorized channel partner. Click
here to learn more about this new solution.
About Actifio
Actifio virtualizes the data that's the
lifeblood of businesses in more than 30 countries around the world.
Its Virtual Data Pipeline ™ technology enables businesses to
manage, access, and protect their data faster, more efficiently,
and more simply by decoupling data from physical storage, much the
same way a hypervisor decouples compute from physical servers. To
accelerate toward hybrid cloud architectures, build higher quality
applications faster, and improve business resiliency and
availability, Actifio is the first and only enterprise class copy
data virtualization platform. For more visit Actifio.com, or follow
us on Twitter @Actifio.
Contact:
Callum Gibson
Durr
Bite for Actifio
Callum.GibsonDurr@biteglobal.com
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SOURCE Actifio