Adobe Named a Leader in Gartner 2016 Magic Quadrant for Digital Marketing Analytics
October 18 2016 - 10:00AM
Business Wire
Adobe (Nasdaq:ADBE) today announced it has been positioned again
by Gartner, Inc. as a leader in its “Magic Quadrant for Digital
Marketing Analytics research report1”. Of the 11 vendors
evaluated, Adobe was among three named a leader for its ability to
execute and completeness of vision. The evaluation criteria for
ability to execute include product or service, overall viability,
sales execution/pricing, market responsiveness/record, marketing
execution, customer experience and operations.
“We believe our continued leadership position in Gartner’s Magic
Quadrant is an honor and a great reminder of how the world’s
largest brands rely on Adobe Analytics within Adobe Marketing Cloud
to drive customer intelligence and deliver great digital
experiences,” said Bill Ingram, vice president, Adobe Analytics.
“We continue to advance the democratization of data insights across
organizations and leverage the power of data science to help
customers stay ahead of an increasingly complex digital
landscape.”
Adobe Analytics is the award-winning analytics backbone of
Adobe Marketing Cloud, which measures trillions of digital
interactions each year. It is the industry’s best-selling and most
advanced enterprise analytics solution and is used regularly by
more than 140,000 marketers and data analysts to better understand
their businesses. Major brands using Adobe Analytics today include
Audi, Conde Nast, PopSugar, Marriott Hotels, Philips, Sony and
thousands more.
“Adobe Analytics is core to what we do,” said Ellen Lee, senior
vice president of Global Digital, Hyatt Hotels. “It’s how we get
all of our numbers about customers’ online interactions, down to
the hotel level. Each hotel has its own dashboard, so they can view
how strategies are performing in real-time. These insights can be
combined with page testing to increase bookings and other measures
of engagement.”
A complimentary copy of the Gartner, Inc. Oct. 5, 2016 “Magic
Quadrant for Digital Marketing Analytics” research report is
available here.
1 Source: Gartner, Magic Quadrant for Digital
Marketing Analytics, Martin Kihn, Adam Sarner Andrew Frank, Christi
Eubanks, Lizzy Foo Kune, Oct. 5, 2016.
Disclaimer
Gartner does not endorse any vendor, product or service depicted
in its research publications, and does not advise technology users
to select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner’s research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including all warranties of
merchantability or fitness for a particular purpose.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2016 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeKevin Fu, 415-832-2266kfu@adobe.comorStefan Offermann,
408-536-4023sofferma@adobe.com
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