ADDING MULTIMEDIA Bounty Paper Towels Partners with Kristin Cavallari to Celebrate Life’s Big and Small “First” Moments
October 17 2016 - 11:31AM
Business Wire
Whether it’s celebrating a first birthday with a cake smash or
the first attempt at trying a new food, childhood is made up of
many messy but memorable firsts. That’s why Bounty paper towels has
teamed up with mother, designer and New York Times
Bestselling author, Kristin Cavallari to share some fuss-free
ways to clean up those inevitable messes, kicking off with the ever
important – and messy – first birthday bash.
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Kristin Cavallari, mother, designer and
New York Times Best-selling author, gets messy with attendees at
Bounty’s Memorable First Moments “First Birthday Bash” on Thursday,
October 13, 2016 in New York. (Photo by Stuart Ramson/Invision for
Bounty/AP Images)
Nearly all parents agree that cleaning up the mess from their
child’s first birthday party was worth it for the memories that
were made. In fact, according to a survey conducted by Bounty and
Wakefield Research, 7 out of 10 parents have allowed their child to
perform a cake smash on their birthday.
Kristin, whose daughter Saylor turns one this November, will
join Bounty in hosting a first birthday bash in New York City
complete with the popular, and messy, cake smash. At the event, she
will share tips for themed party ideas, kid-friendly snack recipes
and DIY crafts. Guests will be invited to decorate their own smash
cakes and because Bounty absorbs messes quickly, they can focus on
enjoying the moment, rather than the mess that comes with it.
“At Bounty, we understand the significance of life's ‘first’
moments. From a first home to a first birthday, we want to help
people spend more time enjoying the moment and less time worrying
about messes,” said Jacques Hagopian, Bounty Brand Director,
Procter & Gamble. “Because Bounty is a more absorbent paper
towel that tackles messes quickly, people can enjoy more firsts
with every roll.”
With two boys and one girl under the age of five, Kristin knows
just how messy those milestone moments and everyday firsts can be
when raising kids.
“I’m a mom to three amazing little kids so life is messy,
especially when the kids are trying something new for the first
time,” said Cavallari. “Our house is stocked with Bounty because it
is the only paper towel I rely on to quickly clean up the food
splats, water spills and messy fingerprints that come with having
kids. This way I can enjoy the moment and not fixate on the
mess.”
For more information on Bounty, visit www.Facebook.com/Bounty or
follow us on Twitter at www.Twitter.com/Bounty.
About Procter & Gamble [NYSE:PG]
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
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For Procter & GambleTonia Elrod,
+1-513-634-4939elrod.t@pg.comorFor MSLGROUPDana
Ettingerdana.ettinger@mslgroup.com
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