Naked Launches Wade x Naked Collection at Nordstrom
October 17 2016 - 6:00AM
Naked Brand Group Inc. (NASDAQ:NAKD) ("Naked"
or the “Company”), an innovative fashion and lifestyle brand,
announced today that the Wade x Naked underwear collection
officially launched at a private event at Nordstrom Michigan Avenue
in Chicago. The launch featured an in-store appearance from Mr.
Wade, Chicago Bulls Teammates Rajon Rondo and Tony Snell, as well
as a fashion presentation with his celebrity stylist Calyann
Barnett.
Photos accompanying this release are available
at
http://www.globenewswire.com/NewsRoom/AttachmentNg/77c042e0-3aa4-468c-a658-59c005622863
http://www.globenewswire.com/NewsRoom/AttachmentNg/558801a8-07bd-4021-a3e9-ceab6fe5b7d2
Event images are available here:
http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr472465033
In June 2015, Naked announced a collaboration
and endorsement deal with fashion icon and NBA champion Dwyane
Wade. Wade, the Chicago Bulls’ newest guard and the cover star of
ESPN the Magazine’s recent Body Issue, is Creative Director of the
Wade x Naked collection. Naked CEO Carole Hochman worked alongside
Wade to develop the signature collection of men’s underwear and
loungewear.
“Fashion is very important to me and what you
wear underneath is the foundation of your look,” says Dwyane Wade.
“Having comfortable and stylish underwear are wardrobe essentials.
I’m excited to launch my collection with Naked and encourage men
everywhere to give careful consideration and extra attention to
what they wear underneath.”
With the motto “Style Starts from the Inside”
the Wade x Naked collection takes innerwear to the next level with
an innovative line of underwear that optimizes style, comfort and
value without compromise.
“Dwyane has an impeccable sense of style and his
authentic character and personal success story exemplify the core
ideals of the Naked Brand. Leading design direction, he created a
collection of incredibly comfortable and elegant underwear with
unique details,“ says Naked CEO Carole Hochman.
Products available at Nordstrom Michigan Avenue
Store, Nordstrom.com as well as wearnaked.com include:
- Core Stretch Cotton (Boxer Brief 3-pack for $36 and V-Neck
2-Pack for $36).
- Philosophy Performance Microfiber (Boxer Brief and Trunk for
$26)
- Prestige Luxury Modal (Boxer Brief for $28)
- “My Life My Way” Stretch Cotton V-Neck T-Shirt ($28).
Additional styles will be released for Holiday
2016.
ABOUT NAKED
Naked was founded on one basic desire, to create
a new standard for how products worn close to the skin fit, feel
and function. Naked's women's and men's collections are available
at www.wearnaked.com, and Naked has a growing retail footprint for
its innovative and luxurious innerwear products in some of the
leading online and department stores in North America including
Nordstrom, Bloomingdale's, Dillard's, Soma, Saks Fifth Avenue,
Amazon.com, BareNecessities.com and more. In 2014, renowned
designer and sleepwear pioneer Carole Hochman joined Naked as Chief
Executive Officer, Chief Creative Officer and Chairwoman with the
goal of growing Naked into a global lifestyle brand. In June 2015,
Naked announced a strategic partnership with NBA star Dwyane Wade.
The 3-time NBA Champion, 11-time All Star and Olympic Gold Medalist
joined the Company's Advisory Board, and is the Creative Director
for a signature collection of men's innerwear launching 2016. Naked
is headquartered in New York City and plans to expand in the future
into other apparel and product categories that can exemplify the
mission of the brand.
ABOUT DWYANE WADE
Dwyane Wade is a three-time NBA Champion (2006,
2012, and 2013) and twelve-time All-Star selection. In 2006, three
years after first joining the HEAT as the No. 5 overall Draft pick,
he led the team to Miami’s first-ever NBA Championship and was
named MVP of the Finals. In 2012 and 2013, Dwyane won his second
and third NBA Championships. After thirteen years with the Miami
HEAT and three NBA Championships wins, Dwyane is embarking on a new
journey with the Chicago Bulls. In 2004, he created the Wade’s
World Foundation, which provides support to various educational,
health and family service programs, in particular those that
benefit underserved communities in Miami and his hometown of
Chicago. In 2011, Wade was appointed to President Obama’s
Fatherhood Task Force. In September 2012, he became a New York
Times Best-Selling author, with the release of his first book, A
FATHER FIRST: How My Life Became Bigger than Basketball.
Forward-Looking Statements
This news release contains forward-looking
statements, which reflect the expectations of management of the
Company with respect to potential future events. Forward-looking
statements consist of statements that are not purely historical,
including any statements regarding beliefs, plans, expectations or
intentions regarding the future. Such forward-looking statements
include, but are not limited to, statements regarding the launch of
the Wade x Naked collection expected in the Fall of 2016, the
introduction of new underwear and loungewear products for men,
opportunities for growth, improving results on margin contribution,
achievement of reductions in production costs and improving other
efficiencies, relationships with retailers, wholesalers and other
business partners (including Bloomingdale’s Dillard’s, Soma and
Wells Fargo), Naked’s ability to add new customer accounts, and
future borrowings under the Factoring Agreement with Wells Fargo.
These forward-looking statements are subject to risks and
uncertainties that may cause actual results, performance or
developments to differ materially from those contained in the
statements. Actual results and the timing of events could
differ materially from those anticipated in the forward-looking
statements as a result of such risks and uncertainties, which
include, without limitation: an economic downturn or economic
uncertainty in the Company's key markets; the Company's inability
to effectively manage the growth and the increased complexity of
its business; the Company's highly competitive market and
increasing competition in the market; the Company's inability to
deliver its products to the market and to meet customer
expectations due to problems with its distribution system; the
Company's failure to maintain the value and reputation of its
brand; the Company's failure to raise the capital necessary to
carry out its business plan and operations; and other risk factors
detailed in the Company's reports filed with the Securities and
Exchange Commission and available at www.sec.gov. These
forward-looking statements are made as of the date of this news
release, and the Company disclaims any intent or obligation to
update the forward-looking statements, or to update the reasons why
actual results, performance or developments could differ from those
anticipated in the forward-looking statements, except as required
by applicable law, including the securities laws of the United
States. Although the Company believes that any beliefs, plans,
expectations and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations or intentions will prove to be accurate.
Contact:
Company
Joel Primus
President & Founder
o: 212.851.8050
Joel.Primus@nakedbrandgroup.com
For Dwyane Wade
Amy Jacobs
Rubenstein
212.843.8077
ajacobs@rubenstein.com
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