SAN FRANCISCO, Oct. 13, 2016 /PRNewswire/ -- Twitter today
unveiled Periscope Producer, a new way for brands, media
organizations and other live video creators to share high-quality,
produced live video on Periscope and Twitter. By broadcasting live
video with Periscope Producer, Twitter partners can broadcast
higher-quality content through external cameras and software and
support the engagement elements found on Periscope and Twitter with
minimal setup.
"Allowing people to create and share produced live video on
Periscope has always been part of our vision and opens up new types
of content for everyone to watch live," said Kayvon Beykpour, CEO of Periscope. "Periscope
allows anyone to watch something with an audience, and now they're
able to watch daily shows, large and small-scale events and other
live video with compelling content from creators they know and
love. High-quality, produced live video can now be shared anywhere
through a Tweet."
Through professional-grade cameras and streaming software,
partners can easily create and Tweet live video with higher
production value than previously enabled on Periscope. Multiple
partners, including ABC's Dancing with the Stars, CBS 12, Estadao,
Fusion, Louis Vuitton, The News & Documentary Emmy Awards, The
Ringer, Walt Disney Studios and XBox UK have already seen increased
engagement and grown their audiences with produced live content on
Periscope and Twitter.
"Using Periscope Producer to broadcast on Twitter helped us
deliver important safety updates to our audience at a critical time
when many were without power and relying on mobile devices to stay
informed," said John Colucci, Social
Media Director, Sinclair Broadcast Group.
"Given the immediacy of Twitter's platform and our reputation
for covering breaking news, Periscope Producer offers a great
opportunity to further grow our audience and deliver high-quality,
live video content as news events unfold," said Richard Evans, Head of Social Media, Sky
News.
Periscope Producer is available to select Twitter brand
partners, media organizations and live video creators. Partners
interested in setting this up can learn more by speaking with their
Twitter representative and applying at t.co/periscopeproducer.
About Twitter, Inc.
Twitter, Inc. (NYSE: TWTR) is what's happening in the world
right now. From breaking news and entertainment to sports and
politics, from big events to everyday interests. If it's happening
anywhere, it's happening first on Twitter. Twitter is where the
full story unfolds with all the live commentary and where live
events come to life unlike anywhere else. Twitter is available in
more than 40 languages around the world. The service can be
accessed at Twitter.com, on a variety of mobile devices and via
SMS. For more information, visit about.twitter.com or follow
@twitter.
Photo - http://photos.prnewswire.com/prnh/20161013/428295
Logo - http://photos.prnewswire.com/prnh/20160510/366147LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/twitter-announces-periscope-producer-a-new-way-to-share-professional-produced-live-video-300344284.html
SOURCE Twitter, Inc.