jane iredale – THE SKIN CARE MAKEUP – launches on Evine October 14
October 13 2016 - 10:09AM
Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform
video e-commerce company (evine.com), today announced the premiere
of jane iredale – THE SKIN CARE MAKEUP. Debuting on October 14 at 8
AM and 7 PM ET, jane iredale is a comprehensive line of makeup
developed by innovator, philanthropist and makeup pioneer to the
stars, Jane Iredale. Packed with quality minerals and skin care
ingredients, the collection aims to nourish and protect the skin
while helping women look their best.
“Jane Iredale has been a powerful force in the beauty industry
for over two decades and we’re thrilled to bring her
problem-solution products directly to Evine customers,”
said Michael Henry, Chief Merchandising Officer at Evine.
“When we gave customers a sneak peek of the collection during
Evine’s Before & After Beauty program on September 30, we sold
out of many color options. We look forward to repeating this
success in the full hour premiere and demonstrating the positive
and stunning results one can achieve from this multi-tasking line
of natural makeup.”
For more than 20 years, jane iredale has been developing
innovative product formulas using a combination of advanced
technology, science and nature to achieve a look that is naturally
radiant. Skin-loving liposomes, plant stem cells and peptides are
blended with the highest quality pigments to create clean makeup
that is a true extension of skin care.
Used by women in more than 50 countries because of its quality,
versatility and shade range, jane iredale has become the makeup of
choice for professionals and consumers world wide. During the
premiere, Evine will feature a number of exclusive configurations,
including best-selling foundations and color products.
“Evine is the perfect fit for us as we continue to work at
increasing brand awareness in a saturated marketplace,” said Jane
Iredale, President and Founder of Iredale Mineral Cosmetics, Ltd.
“Not only does Evine offer us a new demographic from the one we’re
used to, they create a platform for us to share our brand story and
communicate in a way that no other medium allows for. It’s a chance
to educate consumers on what makes us different and how our
products fit into their lives and we are excited to share that
experience with the Evine viewer.”
Viewers are invited to watch the premiere via cable and
satellite, mobile apps and live streaming online
at www.evine.com. Evine airs on DIRECTV channels 73 and
316, DISH Network channels 134 and 228 and the nation's
top cable providers. Find Evine in your
area: bit.ly/1CNa450.
For more information on jane iredale,
visit www.evine.com/jane. For more information on Evine,
visit www.evine.com.
About Evine Live Inc. Evine Live
Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company
that offers a compelling mix of proprietary and name brands
directly to consumers in an engaging and informative shopping
experience via television, online and on mobile. Evine reaches
approximately 87 million cable and satellite television homes 24
hours a day with entertaining content in a comprehensive digital
shopping experience.
About Iredale Mineral Cosmetics, Ltd.
Iredale Mineral Cosmetics, Ltd. is manufacturer of jane
iredale - THE SKIN CARE MAKEUP®, a comprehensive line of
makeup developed with quality minerals and skin care ingredients
that are good for the skin and create a healthy, radiant glow. All
of the jane iredale products adhere to the highest
standard of integrity and testing to ensure it is as good for the
skin as it is beautiful to wear. It is a top makeup choice of skin
care professionals and is recommended worldwide. Based in the
beautiful Berkshires in Massachusetts, jane iredale is offered
through fine spas and salons, resorts, and apothecaries, in more
than 50 countries.
Contacts
Media:
Carl Schroeder
Evine
press@evine.com
(952) 943-6574
Amanda Zerbib
ALISON BROD PUBLIC RELATIONS
amandaz@alisonbrodpr.com
(212) 230-1800
Alise Edgcomb
5W Public Relations
aedgcomb@5wpr.com
(646) 653-7097
Investors:
Michael Porter
Evine
mporter@evine.com
(952) 943-6517
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