MIDDLETON, Wis., Oct. 12, 2016 /PRNewswire/ -- American Girl, a
premium brand for girls and a subsidiary of Mattel, Inc. (NASDAQ:
MAT) today announced a content licensing agreement with Amazon that
makes Amazon Prime Video the exclusive premium subscription
streaming home for its first-ever animated series, WellieWishers.
Starting October 14, the first of 26
WellieWishers' episodes will be available for free for all
customers through the Amazon Video app on TVs, connected devices,
mobile devices or online, with all subsequent episodes available
exclusively for Amazon Prime members at no additional cost to their
membership. Introduced in June, American Girl's WellieWishers' line
of dolls, early chapter books, and digital play experiences helps
girls ages 5-7 develop the social and emotional skills they need to
be a good friend.
"We're thrilled to work with Amazon to bring our first-ever
animated series, WellieWishers, to girls and their families," says
Katy Dickson, president of American
Girl. "Girls will love the music, the adorable animals, and
watching their favorite characters dream and play in their
delightful garden. Parents will appreciate the timeless life
lessons each character imparts to help their daughters become more
compassionate and empathetic individuals."
The WellieWishers' adventures and lessons unfold in each
11-minute animated episode and follow the fun-filled exploits of
the five smart and lively WellieWishers' characters—Willa, Kendall,
Ashlyn, Emerson, and Camille. When the WellieWishers step into
their colorful rain boots, they are ready for anything in their
aunt's whimsical backyard garden. Young viewers are entertained
through stories, humor, and catchy songs as the WellieWishers work,
dream, and play together—making mud pies, creating art, and putting
on shows—all while imparting valuable lessons in friendship.
The WellieWishers' characters and stories were developed with
the help of renowned American Girl author Valerie Tripp. To ensure the educational quality
of the new WellieWishers animated series, each episode was reviewed
by Dr. Natascha Crandall, a psychologist and educator with a
special interest in enhancing children's growth and development
through media.
For more information about WellieWishers from American Girl, go
to americangirl.com.
About American Girl
American Girl is a premium brand
for girls and a wholly owned subsidiary of Mattel, Inc.
(NASDAQ:MAT, www.mattel.com), a creations company that inspires the
wonder of childhood. Headquartered in Middleton, WI, American Girl offers an
inspiring world of dolls, content, and experiences that nourish a
girl's spirit and help develop her strength of character.
Best-selling lines include Truly Me™, Girl of the Year™, Bitty
Baby™, WellieWishers™, and the classic historical character line
BeForever™. The company sells products through its award-winning
catalogue, on americangirl.com, and in its experiential U.S. retail
stores. By inspiring girls to be their best, American Girl has
earned the loyalty of millions and the praise and trust of parents
and educators.
Amazon and American Girl have collaborated to create a new
destination for American Girl products on Amazon.com. Go to
www.amazon.com/americangirl to discover and shop a wide selection
of items featuring new dolls Melody and Maryellen available with
free Two Day Shipping for Prime members.
To learn more about American Girl or request a free catalogue,
call 1-800-845-0005 or visit www.americangirl.com,
www.facebook.com/americangirl, or
www.twitter.com/american_girl.
About Amazon Video
Amazon Video is a premium on-demand entertainment service that
offers customers the greatest choice in what to watch, and how to
watch it. Amazon Video is the only service that provides all of the
following:
- Prime Video: Thousands of movies and TV episodes,
including popular licensed content plus critically-acclaimed and
award-winning Amazon Original Series and Movies from Amazon Studios
like Transparent, The Man in the High Castle, Chi-Raq
and kids series Tumble Leaf, available for unlimited
streaming as part of an Amazon Prime membership
- Add-on Subscriptions: Dozens of subscriptions to
networks like SHOWTIME, STARZ and more, available to Amazon Prime
members as add-ons to their membership
- Rent or Own: Hundreds of thousands of titles, including
new-release movies and current TV shows available for on-demand
rental or purchase for all Amazon customers
- Instant Access: Instantly watch anytime, anywhere
through the Amazon Video app on TVs, mobile
devices, Amazon Fire TV, Fire TV Stick, and Fire tablets,
or online. For a list of all compatible devices,
visit www.amazon.com/howtostream
- Premium Features: Top features like 4K Ultra HD, High
Dynamic Range (HDR) and mobile downloads for offline viewing of
certain content
In addition to Prime Video, the Prime membership includes
unlimited Free Two-Day Shipping on millions of items across all
categories, more than one million songs and thousands of playlists
and stations with Prime Music, early access to select Lightning
Deals all year long, free secure, unlimited photo storage in Amazon
Cloud Drive with Prime Photos, one free pre-released book a month
with Kindle First, and more. To sign up for Prime or to find out
more, visit: www.amazon.com/prime.
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SOURCE American Girl