Finish Line Amplifies Commitment to Female Consumer
October 11 2016 - 5:49PM
Business Wire
Retailer drives #WeAreMore ethos in latest
campaign featuring Reebok, Aly Raisman
Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) bolsters
its female-specific brand experience, #WeAreMore, through an
exclusive collaboration with Reebok and brand athlete Aly Raisman,
set to launch October 11. The campaign, which includes exclusive
imagery and video content, coincides with the retailer’s launch of
a new #WeAreMore YouTube channel and personalized women’s homepage
– its latest efforts to drive engagement with the female
consumer.
“We’ve always served our girl,” said Alyssa Smith, vice
president and division merchandise manager for accessories, women’s
and kid’s footwear and apparel at Finish Line. “Now we’re building
on that foundation, in partnership with our brands, to showcase
‘her’ versatility – she is much more than what meets the eye –
while offering inspiration for her unique competitive style.” Smith
added, “Aly truly exemplifies ‘competitive style’ which makes her a
great ambassador for telling the greater #WeAreMore story.”
Raisman is the latest celebrity influencer the retailer has
partnered with to showcase #WeAreMore. On September 13, the gymnast
took over the Finish Line Women Snapchat account while in New York
City to offer followers a sneak peek of the photo shoot which
produced the retailer’s highest engaging female content to
date.
“Finish Line’s #WeAreMore is more than a campaign – it’s a
commitment to the female consumer with a renewed focus on bringing
the most relevant brand experience to her through a curated
selection of the latest and greatest women’s product on the market
in colorways and silhouettes she wants,” added Smith.
The #WeAreMore experience is centered on three key pillars:
versatility, community and inspiration. With a philosophy of
breaking down the stereotypes, the retailer is launching a new
personalized homepage for women with content populated by
individual style posts from consumers who tag #WeAreMore.
In addition to dedicated online spaces to share experiences,
find inspiration and be a part of the brand community, Finish Line
has been sprinkling #WeAreMore Stylists within its fleet and
hosting special in-store events in select markets targeting its
female Winner’s Circle loyalty program members.
About The Finish Line,
Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes,
apparel and accessories. Headquartered in Indianapolis, Finish Line
has approximately 980 Finish Line branded locations primarily in
U.S. malls and shops inside Macy’s department stores and employs
more than 14,000 sneakerologists who help customers every day
connect with their sport, their life and their style. Online
shopping is available at www.finishline.com and www.macys.com.
Mobile shopping is available at m.finishline.com. Follow Finish
Line on Twitter at Twitter.com/FinishLine or
Twitter.com/FinishLineNews and “like” Finish Line on Facebook at
Facebook.com/FinishLine. Track loyalty points and find store and
product information with the free Finish Line app downloadable for
iOS and Android customers.
Finish Line also operates JackRabbit (previously referred to by
the company as Running Specialty Group), which includes 70
specialty running stores in 17 states and the District of Columbia
under the JackRabbit, The Running Company, Run On!, Blue Mile,
Boulder Running Company, Roncker’s Running Spot, Running Fit, VA
Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble’s
Running Sports, Run Colorado, Raleigh Running Outfitters, Striders
and Indiana Running Company banners. More information is available
at www.jackrabbit.com or www.boulderrunningcompany.com. Follow the
latest about the brand on Twitter at Twitter.com/JackRabbit or
Instagram via @JackRabbitNYC.
Forward-Looking
Statements
This news release includes statements that are or may be
considered "forward-looking" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These forward-looking statements generally
can be identified by the use of words or phrases such as "believe,"
"expect," "future," "anticipate," "intend," "plan," "foresee,"
"may," "should," "will," "estimates," "outlook," "potential,"
"optimistic," "confidence," "continue," "evolve," "expand,"
"growth" or words and phrases of similar meaning. Statements that
describe objectives, plans or goals also are forward-looking
statements.
All of these forward-looking statements are subject to risks,
management assumptions and uncertainties that could cause actual
results to differ materially from those contemplated by the
relevant forward-looking statements. The principal risk factors
that could cause actual performance and future actions to differ
materially from the forward-looking statements include, but are not
limited to, the company's reliance on a few key vendors for a
majority of its merchandise purchases (including a significant
portion from one key vendor); the availability and timely receipt
of products; the ability to timely fulfill and ship products to
customers; fluctuations in oil prices causing changes in gasoline
and energy prices, resulting in changes in consumer spending as
well as increases in utility, freight and product costs; product
demand and market acceptance risks; deterioration of macroeconomic
and business conditions; the inability to locate and obtain or
retain acceptable lease terms for the company's stores; the effect
of competitive products and pricing; loss of key employees;
execution of strategic growth initiatives (including actual and
potential mergers and acquisitions and other components of the
company's capital allocation strategy); cybersecurity risks,
including breach of customer data; a major failure of technology
and information systems; and the other risks detailed in the
company's Securities and Exchange Commission filings. Readers are
urged to consider these factors carefully in evaluating the
forward-looking statements. The forward-looking statements included
herein are made only as of the date of this report and Finish Line
undertakes no obligation to publicly update these forward-looking
statements to reflect subsequent events or circumstances.
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version on businesswire.com: http://www.businesswire.com/news/home/20161011006736/en/
The Finish Line, Inc.Dianna L. Boyce, 317-613-6577Corporate
Communications
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