NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Foot Locker,
Inc., a New York-based specialty
athletic retailer, and ASICS America Corporation announce the top
five semi-finalists in this year's "Real Lives. Real Runners."
campaign today. The program gave filmmakers the opportunity to
capture documentary-style stories on real runners. The five
filmmakers advancing from the open submission in July are
Ashley Avis, Jose Mayorquin, Sean
Brown, as well as two returning contenders from the 2015
competition, Joshua Traywick and
Michael Medoway.
Today through Oct. 20, the public
is invited to visit Foot Locker's Facebook page to review each film
and vote for their favorite via Facebook Poll. Once the voting
period closes, Foot Locker and ASICS America will fly the top three
filmmakers and their subjects to New York
City for an exclusive screening event on Wednesday, Nov. 2. At the conclusion of the
screening, the winner will be selected by an esteemed panel of
judges, including New York Road Runners President and CEO
Michael Capiraso, Olympian and
American half marathon record holder Ryan
Hall and ESPN sports business reporter Darren Rovell. The event will be hosted by
WABC-TV's Eyewitness News Meteorologist and veteran marathoner
Amy Freeze, who is slated to run the
2016 TCS New York City Marathon.
On Sunday, Nov. 6, the winning
film will air nationally during the live television broadcast of
the 2016 TCS New York City Marathon on ESPN2 from 9:00 a.m. – 12:30 p.m.
ET. Additionally, in partnership with MOFILM, the winner
will be awarded with a cash price and an all-expenses paid trip to
Las Vegas to attend the annual
MOFILM Awards.
"Foot Locker is thrilled to continue its partnership with ASICS
on the second-annual 'Real Lives. Real Runners.' campaign, in
celebration of our TCS New York City Marathon sponsorship," said
Stacy Cunningham, vice president of
marketing for Foot Locker. "This year's talented group of
semi-finalists have captured the inspiring and positive stories of
real runners, and we are honored to have a platform to share the
winning story during this year's Marathon broadcast."
"I am truly touched and inspired by the stories presented in the
'Real Lives. Real Runners.' program," said Roeya Vaughan, vice
president of marketing for ASICS America. "Running can provide a
range of benefits, extending beyond physical health into mental
focus, emotional healing, inspiration and personal peace…all
connected to our ASICS core belief of a sound mind and a sound
body. We are proud to showcase the diversity of what it means
to be a runner."
To view the "Real Lives. Real Runners." short films, visit:
https://poll.fbapp.io/rlrr2016. The top five spots are:
- Hope– Ashley Avis
- I Coach/Soy Entrenadora– Jose
Mayorquin
- One More Step – Joshua Traywick
- The Art of Running – Michael
Medoway
- Second Chances – Sean Brown
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic
retailer that operates approximately 3,400 stores in 23 countries
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and
Sidestep retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com, SIX:02.com,
runnerspoint.com, and sidestep-shoes.com, the Company is a leading
provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Twitter: @footlocker |
Instagram: @footlocker | YouTube:
youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker
About ASICS:
Anima Sana In Corpore Sano, meaning "A
Sound Mind in a Sound Body," is an old Latin phrase from which
ASICS is derived and the fundamental platform on which the brand
still stands. The company was founded more than 60 years ago by
Kihachiro Onitsuka and is now a
leading designer and manufacturer of performance athletic footwear,
apparel and accessories. For more information, visit
www.ASICS.com.
About MOFILM:
MOFILM is the leading content creation
community, connecting filmmakers and photographers from around the
world with global brands to showcase talent and create innovative
new ideas. MOFILM provides production grants, along with mentoring
and advice throughout the entire creative process of their contests
and direct commissions, from script to final edit, to ensure that
the filmmakers have the best opportunity for their work to be used
by that brand. Clients utilize our work across all channels
including digital, broadcast and cinema.
About the TCS New York City Marathon:
The TCS New York City Marathon is the premier event of New York
Road Runners (NYRR) and the largest marathon in the world. Over
1,000,000 people have finished the race since its first running in
1970 with just 127 entrants and 55 finishers running four laps
around Central Park. The race expanded to all five boroughs in 1976
and is now in its 40th year as a five-borough affair.
Held annually on the first Sunday of November, the race features
50,000 runners including the world's top professional athletes and
a vast range of competitive, recreational, and charity runners.
Participants from over 125 countries tour the city, starting on
Staten Island at the foot of the
Verrazano-Narrows Bridge and running through the neighborhoods of
Brooklyn, Queens, and the Bronx before ending in Manhattan. In 2015, the inaugural NYRR Youth
Invitational at the TCS New York City Marathon gave young runners
the opportunity to run 1.8 miles of the race course in Central
Park, beginning near mile 24 and finishing at the famed TCS New
York City Marathon finish line. More than one million spectators
and thousands of volunteers line the city streets in support of the
runners, while millions more watch the live television broadcast in
the New York area on WABC-TV,
Channel 7, nationally on ESPN2, and via various international
broadcast partners around the world. The race is part of the Abbott
World Marathon Majors, which features the world's top
marathons—Tokyo, Boston,
London, Berlin, Chicago, and New York—and crowns the top
professional male and female marathoners each year. Tata
Consultancy Services (TCS), a leading global IT services,
consulting, and business solutions organization, is the premier
partner of NYRR and the title sponsor of the TCS New York City
Marathon. The 46th running of the TCS New York City
Marathon is set for Nov. 6, 2016. To
learn more, visit www.tcsnycmarathon.org.
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SOURCE Foot Locker, Inc.