PITTSBURGH, Oct. 11, 2016 /PRNewswire/ -- DICK'S Sporting
Goods (NYSE: DKS), the largest U.S.-based, full-line omni-channel
sporting goods retailer, announced last week the grand opening of
its first stores in the Houston
area. The three-day celebration will begin on Friday, October 21 and feature more than 40
special appearances, now including multi-platinum superstar and
CALIA designer Carrie
Underwood*.
Customers who are in line on Friday,
October 21, by 7:30AM, at any
of the six new DICK'S Sporting Goods area locations will have a
chance to receive a VIP pass to meet CALIA designer Carrie Underwood* later that day.
As part of its Grand Opening celebrations, DICK'S Sporting Goods
and The DICK'S Sporting Goods Foundation will also be highlighting
their Sports Matter initiative. Since 2014, The DICK'S
Sporting Goods Foundation has pledged over $50 million to support teams and raise awareness
of the importance of youth sports.
Teams and organizations in need of funding can visit
SportsMatter.org to learn more about applying for support.
To date, more than 60 leagues and teams across the Houston area have been helped by the community
efforts of DICK'S Sporting Goods through sponsorships and
donations.
During Grand Opening weekend, local youth athletes and their
Coaches are invited to enjoy the adidas Youth Sports VIP
Zone. Throughout Grand Opening weekend, youth athletes and
their Coaches can enjoy music, refreshments, games and a sports
video lounge at all six, new DICK'S Sporting Goods locations.
Additional elements, including a Project Harden Virtual Reality
Experience from adidas Basketball will be available at our
Katy, Baybrook, Deerbrook and
Sugar Land locations, and
celebrity athlete appearances will be available at select
locations.
To continue the excitement that the retailer is bringing to the
market for athletes, DICK'S Sporting Goods will be flying a branded
blimp over many local sporting events, including youth and high
school games throughout the month of October.
Kids in the Houston area will
also have the opportunity to experience the Gatorade Skills
Challenge at the new DICK'S locations at Baybrook Mall and
Willowbrook Mall. This interactive set-up will allow kids to test
their skills and sample Gatorade product.
As part of the Grand Opening weekend excitement, Field &
Stream will be celebrating the opening of its new store in
Katy with a family-friendly,
overnight camping experience right by the new store at The Shoppes
at Parkwest on Saturday, October
22.
The community is invited to sign-up to be part of Field &
Stream Camp 1871 which will include a catered cookout, special
events, a celebrity guest appearance and traditional campground
activities. Campers will also receive a special gift from YETI**,
and each campsite will be provided with a six-person Field &
Stream Wilderness Lodge Tent**.
Campsite spaces are limited and reservations will be
accommodated on a first-come, first-serve basis. For more
information, or to reserve a campsite, visit
Camp1871.com.
For details on the grand opening celebration, including store
locations, celebrity and athlete appearance schedules, giveaways,
promotions and brand activations, please visit
DICKS.com/Houston.
*VIP PASS REQUIRED! CALIA by Carrie Underwood Experience VIP
Passes are distributed through on-site giveaway on the day of event
only at the discretion of DICK'S Sporting Goods and its agents.
Must be in line by 7:30AM Friday, October
21st at any of DICK'S six Houston,
TX locations. Limited Quantity. Each person selected
receives two (2) VIP Passes. Receipt of VIP Pass does not guarantee
access to exclusive/private event with Carrie Underwood. DICK'S Sporting Goods,
Carrie Underwood, and their agents
and affiliates, reserve the right to refuse access to any guest(s),
on any grounds. Times and appearances are subject to change without
notice. See store for details.
**NO PURCHASE NECESSARY. While supplies last. Limit
1 YETI gift/person, limit 1 tent/campsite. See store for
details.
About Carrie
Underwood
Carrie
Underwood emerged from the promise of her
2005 American Idol win to become a true
multi-format, multi-media superstar, spanning achievements
in music, television, and film. A seven-time GRAMMY®
Award winner, she has amassed over 100 major honors, sold 58
million records worldwide, and recorded 24 #1 singles, 13 of
which she co-wrote, with a catalog of songs that have been streamed
more than 1.9 billion times worldwide. The first female
artist to be twice named the Academy of Country Music's Entertainer
of the Year, Underwood was recognized
as Pollstar's top female country touring artist
for her headlining tours in 2008, 2010, and 2012. Her first
four studio albums, Some Hearts, Carnival
Ride, Play On, and Blown Away – each certified
multi-Platinum or Platinum, and each an American Music
Awards winner as Country Album of the Year – tallied an
incredible 38 weeks at #1 on Billboard's Top Country
Albums chart. In 2013, Underwood starred as Maria von
Trapp in NBC's three-hour holiday blockbuster, the
Emmy®-winning The Sound of Music Live!, whose airings
attracted 44 million viewers. In December of 2014, the Grand
Ole Opry member released her first hits
collection, Greatest Hits: Decade #1.
Billboard's best-selling hits album of 2015, the
chart-topping package was certified Platinum in January of 2016,
making Underwood the only country artist – and one of only six
all-genre artists – to launch an album to Platinum success since
the time of its release in December of 2014. Celebrating her
first 10 years of music, the collection's 25 songs included two new
#1 hits co-written by Underwood: the Platinum-certified,
GRAMMY-winning "Something in the Water," as well as the
Gold-certified "Little Toy Guns." This year is her fourth
season as the voice of primetime television's #1
program, Sunday Night Football, and she will return for
a ninth consecutive year as co-host of the CMA Awards. Underwood's
chart-topping, Gold-certified fifth studio album,
Storyteller, has produced three #1 singles with "Smoke
Break," "Heartbeat," and "Church Bells."
About DICK'S Sporting Goods, Inc.
Founded in 1948,
DICK'S Sporting Goods, Inc. is a leading omni-channel sporting
goods retailer offering an extensive assortment of authentic,
high-quality sports equipment, apparel, footwear and accessories.
As of July 30, 2016, the Company
operated more than 645 DICK'S Sporting Goods locations across
the United States, serving and
inspiring athletes and outdoor enthusiasts to achieve their
personal best through a blend of dedicated associates, in-store
services and unique specialty shop-in-shops dedicated to Team
Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and
Footwear. Headquartered in Pittsburgh,
PA, DICK'S also owns and operates Golf Galaxy, Field &
Stream, True Runner and Chelsea Collective specialty stores. DICK'S
offers its products through a content-rich eCommerce platform that
is integrated with its store network and provides customers with
the convenience and expertise of a 24-hour storefront. For
more information, visit the Press Room or Investor Relations pages
at DICKS.com.
Contact: DICK'S Sporting Goods, Field & Stream
or Golf Galaxy – press@dcsg.com
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