Charles & Colvard Rejuvenates Brand with New Website, Expanded Product Selection and Improved User Experience
October 11 2016 - 9:15AM
Business Wire
Company offers second color grade of Forever
One moissanite and launches an optimal e-commerce website to reach
millennial consumers
Charles & Colvard, Ltd. (NASDAQ: CTHR), the original and
leading worldwide source of created moissanite, today debuted its
new e-commerce website offering a second grade of Forever OneTM
moissanite, new jewelry styles and an improved user experience.
Forever One is now available in G-H-I quality based on the
Gemological Institute of America’s diamond grading scale. This new,
near-colorless gemstone is currently available in limited
quantities on the Charles & Colvard® e-commerce website,
www.charlesandcolvard.com. The new web presence, redesigned for
today’s consumer, also offers expanded styles of bridal and
fashion-forward Forever One jewelry.
“When I joined Charles & Colvard, we set in motion a
strategy to capitalize on the significant opportunity to educate
consumers and raise awareness for moissanite,” said Charles &
Colvard President and CEO Suzanne Miglucci. “I’m proud to say we’re
executing well on the strategy we put in place for 2016. With the
launch of our new web presence, products and styles, we continue to
deliver on our strategy to help bring moissanite to the forefront
of the market.”
Charles & Colvard’s strategic execution includes:
- Launching a new e-commerce website
speaking to the targeted millennial audience
- Answering the demand for Forever One by
offering a second grade of superior moissanite
- Expanding the popular bridal category
with new and elevated jewelry styles
- Selling a wider variety of high
quality, fashion-forward jewelry styles
The new Charles & Colvard website offers a look and feel
that aligns with the company’s plan to reach the millennial
consumer. “We’ve consolidated our web properties and refreshed our
brand in a way that helps us better tell our story,” said Miglucci.
“We believe moissanite has long been the best kept secret in the
jewelry industry, and this new platform is our vehicle to educate
the market about the world’s most brilliant gem.”
Charles & Colvard introduced Forever One moissanite to the
market in September 2015, and it has been met with significant
market acceptance and demand. Forever One G-H-I is the result of
continuous research and development working with Forever One.
Forever One moissanite eliminates the artificial distinctions
between value and beauty and offers socially responsible fine
jewelry to the consumer who is thinking beyond traditional
choices.
To complement the expansion of moissanite options and to offer
consumers a wider variety of products, Charles & Colvard now
offers new bridal jewelry styles and a selection of fashion-forward
jewelry appropriate for any occasion. Additionally, Charles &
Colvard now offers expanded warranty coverage to include protection
against damage to its moissanite gemstones.
“We strive to make high quality, socially responsible gemstones
that exceed expectations. We believe in our products and want all
of our customers to be extremely confident in their purchases as
well as our brand. It’s for this reason that we’ve expanded our
warranties—to help communicate our level of commitment to producing
a premium product,” said Miglucci.
To shop for Forever One moissanite and experience the new
Charles & Colvard brand, please visit
www.charlesandcolvard.com.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd., based in the Research Triangle Park
area of North Carolina, is the original creator and leading source
of Forever Classic™, Forever Brilliant® and Forever One™ moissanite
gemstones for fine jewelry. Moissanite is unique, available in
three color grades (colorless, near-colorless and faint color) and
produced from silicon carbide (SiC) crystals. Charles & Colvard
Created Moissanite® is sold with a Certificate of Authenticity and
Limited Lifetime Warranty to wholesale distributors, manufacturers,
retailers, TV shopping networks, and designers as loose stones or
set in a wide variety of quality metal setting options. Charles
& Colvard, Ltd. also sells direct to consumers through its
wholly owned operating subsidiary, charlesandcolvard.com, LLC and
through third-party marketplaces. Charles & Colvard, Ltd.’s
common stock is listed on the NASDAQ Global Select Market under the
symbol “CTHR.” For more information, please visit
www.charlesandcolvard.com.
Forward-Looking Statement
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of
1934, as amended. Statements expressing expectations regarding our
future and projections relating to our products and strategy are
typical of such statements and are made under the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, but are not limited to, statements about our
plans, objectives, representations, and contentions and are not
historical facts and typically are identified by use of terms such
as “may,” “will,” “should,” “could,” “expect,” “plan,”
“anticipate,” “believe,” “estimate,” “predict,” “continue,” and
similar words, although some forward-looking statements are
expressed differently.
All forward-looking statements are subject to the risks and
uncertainties inherent in predicting the future. You should be
aware that although the forward-looking statements included herein
represent management’s current judgment and expectations, our
actual results may differ materially from those projected, stated,
or implied in these forward-looking statements as a result of many
factors including, but not limited to, our dependence on consumer
awareness, acceptance, and growth of sales of our products
resulting from our strategic initiatives; dependence on a limited
number of customers; the impact of the execution of our business
plans on our liquidity; our ability to fulfill orders on a timely
basis; the financial condition of our major customers and their
willingness and ability to market our products; dependence on our
exclusive supply agreement with Cree, Inc. for the sole supply of
the raw material; intense competition in the worldwide jewelry
industry; our ability to maintain compliance with the continued
listing requirements of The Nasdaq Stock Market LLC; our current
wholesale customers’ potential perception of us as a competitor in
the finished jewelry business; quality control challenges from time
to time that can result in lost revenue and harm to our brands and
reputation; general economic and market conditions; risks of
conducting business in foreign countries; the risk of disruption of
our operations by natural disasters; the pricing of precious
metals, which is beyond our control; the potential impact of
seasonality on our business; our ability to protect our
intellectual property; the risk of a failure of our information
technology infrastructure to protect confidential information and
prevent security breaches; the impact of significant changes in
e-commerce opportunities, technology, or models; the failure to
evaluate and integrate strategic opportunities; possible adverse
effects of governmental regulation and oversight; and the impact of
anti-takeover provisions included in our charter documents, in
addition to the other risks and uncertainties described in our
filings with the Securities and Exchange Commission, or the SEC,
including our Annual Report on Form 10-K for the fiscal year ended
December 31, 2015 and subsequent reports filed with the SEC.
Forward-looking statements speak only as of the date they are made.
We undertake no obligation to update or revise such statements to
reflect new circumstances or unanticipated events as they occur
except as required by the federal securities laws, and you are
urged to review and consider disclosures that we make in the
reports that we file with the SEC that discuss other factors
relevant to our business.
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version on businesswire.com: http://www.businesswire.com/news/home/20161011005459/en/
LaRue PRJessy Fofana, 732-667-7777jessy@laruepr.com
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