Western Digital Unveils New Design Language with Redesigned Lines of Iconic My Passport and My Book Hard Drives
October 11 2016 - 8:00AM
Business Wire
Western Digital Corporation (“Western Digital”)
(NASDAQ: WDC), today introduced modern and innovative
redesigns of its My Passport®, My Passport for Mac, and My Book®
hard drive lines, which have been highly recognized leading sellers
for more than a decade. In partnership with fuseproject, an
award-winning industrial design and branding firm, the reimagined
products were built with the customer in mind. Developed to help
make a connection between the device and user, the new drives also
include password protection and hardware encryption so customers
will love their hard drive as much as they cherish the content
stored on it.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161011005030/en/
Western Digital Unveils New Design
Language with Redesigned Lines of Iconic My Passport and My Book
Hard Drives (Graphic: Business Wire)
“As the storage landscape continues to rapidly evolve, and the
bars for design and user-experience have increased, the team
focused on the design and user experience to catapult My Passport
and My Book to the next level,” said Jim Welsh, senior vice
president, Content Solutions Business Unit, Western Digital.
“Through the reimagined design language, we want to engage
consumers in a conversation about how storage is core to their
lives and how they feel more empowered by the real benefits of
capturing, protecting and enjoying life’s precious memories.”
“The way we use data is changing; it’s becoming much more of a
personal commodity, something we value,” says Yves Béhar, founder
and Principal Designer at fuseproject. “Western Digital lies at the
intersection of our physical life and the digital world, and we
wanted to create a quality aesthetic that symbolizes this
intersection.”
As part of the reimagined design, the My Passport drives will
come in six vivid colors – Black, Yellow, Red, White, Orange and
Blue – while still providing reliable portable storage that
perfectly complements an on-the-go lifestyle. The My Passport for
Mac drive is available in a stylish Black color. The trusted
desktop storage device, My Book, combines personal style with a
massive amount of storage space, up to 8 TB, so users can keep
their photos, videos, music, and documents. Each storage device
comes with an automatic backup solution for a seamless,
user-friendly process, as well as password protection to keep your
precious data safe.
The new WD® products include:
- My Passport portable hard drives –
trusted and loved portable storage, in a reimagined design, that
fits in the palm of your hand
- New attractive design with textured
bottom
- Password protection with 256-bit AES
hardware encryption
- Automatic backup with included WD
Backup™ software
- Up to 4TB capacity
- My Passport for Mac drives – your
MacBook® computer’s best friend
- New attractive design with textured
bottom
- Password protection with 256-bit AES
hardware encryption
- Formatted for Mac OS® X and Time
Machine® ready for easy backup
- Up to 4TB capacity
- My Book desktop hard drive – trusted,
high capacity backup for PC and Mac®
- Password protection with hardware
encryption
- Automatic backup with included WD
Backup software
- Up to 8TB capacity
Pricing and Availability
My Passport and My Passport for Mac portable hard drives are
protected by a 2-year limited warranty and are available
from wd.com and at select retailers and distributors
around the world. My Passport drives have a Manufacturer’s
Suggested Retail Price (MSRP) starting at $79.99 USD and the
My Passport for Mac drive has a starting MSRP of $79.99 USD.
My Book desktop hard drives are protected by a 2-year limited
warranty and are available from the WD store
at wd.com and at select retailers and distributors. My
Book drives have a Manufacturer’s Suggested Retail Price (MSRP)
starting at $129.99 USD.
About Western Digital
Western Digital Corporation (NASDAQ: WDC) is an industry-leading
provider of storage technologies and solutions that enable people
to create, leverage, experience and preserve data. The company
addresses ever-changing market needs by providing a full portfolio
of compelling, high-quality storage solutions with customer-focused
innovation, high efficiency, flexibility and speed. Our products
are marketed under the HGST, SanDisk and WD brands to OEMs,
distributors, resellers, cloud infrastructure providers and
consumers.
Forward Looking Statements
This news release contains certain forward-looking statements,
including the approximate price and estimated product availability
of the My Book device, that are based on current expectations and
involve numerous risks and uncertainties that may cause these
forward-looking statements to be inaccurate. Risks that may cause
these forward-looking statements to be inaccurate include among
others: our product offerings may not be available at the price and
time we expect, and other risks detailed from time-to-time in
Western Digital’s Securities and Exchange Commission filings and
reports, including, but not limited to, our most recent annual
report on Form 10-K to which your attention is directed. This news
release contains information from third parties, which reflect
their projections as of the date of issuance. All statements made
in this news release are made only as of the date of this release.
Western Digital undertakes no obligations to update the information
in this release in the event facts or circumstances change after
the date of this release.
Apps, services, and other features are subject to change based
on your location, software version, device model, and third party
service providers.
Western Digital, WD, the WD logo, My Book, My Passport, and WD
Backup are registered trademarks or trademarks of Western Digital
Corporation or its affiliates in the U.S. and/or other countries.
Mac, Mac OS, MacBook, and Time Machine are trademarks of Apple
Inc., registered in the U.S. and other countries. Other trademarks,
registered trademarks, and/or service marks, indicated or
otherwise, are the property of their respective owners. Pictures
shown may vary from actual products. Product specifications subject
to change without notice. Not all products may be available in all
regions of the world. As used for storage capacity, one gigabyte =
one billion bytes and one terabyte = one trillion bytes. Total
accessible capacity varies depending on operating environment.
© 2016 Western Digital Corporation or its affiliates.
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version on businesswire.com: http://www.businesswire.com/news/home/20161011005030/en/
WDC Press RelationsHeather Skinner,
949-672-7920heather.skinner@wdc.comorWDC Investor RelationsBob
Blair, 949-672-7834robert.blair@wdc.com
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