NEW YORK, Oct. 10, 2016 /PRNewswire/ -- Buchanan's,
one of the world's most iconic and awarded luxury Scotch whisky
brands, announces the launch of a new, national marketing campaign
– Es Nuestro Momento. The 360 campaign aims to empower a
new generation of Latinos with the belief that their cultural pride
is key to unlocking true greatness. The campaign – developed in
collaboration with Anomaly – premiered Sunday evening.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7947751-buchanans-es-nuestro-momento-j-balvin
Buchanan's believes true greatness should be recognized and
elevated. To help amplify the influence of Latino greatness in
culture, Buchanan's has partnered with global Latin music
superstar, Hispanic Heritage Award winner, and Latin
GRAMMY®-winning artist J Balvin for its Es Nuestro Momento
campaign. Considered a vocal advocate of Latino culture and someone
who represents his heritage through his craft with the utmost
pride, Balvin embodies the brand's belief that true greatness comes
from embracing who you are and where you come from.
"It's an honor for me to be partnering with such an iconic brand
like Buchanan's to promote the greatness, diversity and richness of
our culture," said Balvin on the collaboration. "I feel a deep
connection with this Buchanan's campaign because it truly is our
time – Es Nuestro Momento – to take pride in our culture and
to be celebrated as leaders of a new generation."
Created in 1884 by James
Buchanan, one of the great businessmen of his time and a
pioneer in the world of whisky, Buchanan's has more than 130 years
of authentic heritage. The brand has long been a favorite among
Latinos and is the largest premium Scotch brand in Latin America. For the past 10 years,
Buchanan's has experienced considerable growth in the U.S., where
it is the fastest growing Scotch. Buchanan's is leveraging this
significant momentum by continuing its commitment to and support of
the Latino community, which has significantly contributed to this
growth.
"Buchanan's has deep roots in the Latino community, going back
generations and transcending borders," said Tara King, brand manager, Buchanan's at Diageo.
"At a time when cultural appreciation has never been more
significant, we hope our campaign inspires a new generation of
whisky fans to take pride in their heritage, and to embrace this
pride as a key to achieving greatness."
The "Es Nuestro Momento" campaign debuted last night on
Telemundo and CNN. It will continue to be brought to
life through out-of-home advertising, television spots, digital
ads, with dedicated responsible drinking creative, social media,
and a consumer contest launching in 2017.
Balvin has composed a song titled "Es Nuestro Momento,"
which will release in early 2017. At that time, Buchanan's will
invite fans and music lovers of legal drinking age to create and
remix their own version of the song for a chance to meet Balvin.
The contest will launch in February
2017 and additional details will be announced at that
time.
Buchanan's shares the Latino community's passion for music and
is committed to celebrating the greatness of Latin music and talent
by being the official spirits sponsor of the Latin GRAMMY Awards®
for the third consecutive year.
For additional information on Buchanan's Blended Scotch Whisky,
please visit www.buchananswhisky.com. Stay up to date on "Es
Nuestro Momento" by following the conversation at @BuchanansUS
on Facebook, @BuchanansWhisky on Instagram and @BuchanansUSA on
Twitter.
About Buchanan's
BUCHANAN'S Blended Scotch Whisky is
the ultimate choice for those who are working hard to follow their
dreams and who enjoy sharing their success with others. BUCHANAN'S
is a proud champion of Hispanic culture and believes Es Nuestro
Momento to celebrate the new generation of leaders and their
contributions to American culture. The BUCHANAN'S brand has more
than 130 years of authentic heritage, and every bottle represents
James Buchanan's commitment to
creating the finest blended Scotch Whiskies. The BUCHANAN'S
Portfolio features four award-winning marques, including BUCHANAN'S
DeLuxe 12 Year Old, BUCHANAN'S MASTER, BUCHANAN'S Special Reserve
18 Year Old and BUCHANAN'S RED SEAL. All of these marques have been
recognized in the most prestigious international spirits
competitions. For more information, visit www.BuchanansWhisky.com
or connect with us on Facebook: www.facebook.com/BuchanansUS, Instagram:
www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere
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SOURCE Diageo North America