CANTON, Mass., Oct. 4, 2016 /PRNewswire/ -- Dunkin' Donuts,
America's all-day everyday stop for coffee and baked goods, has
baked up a big way to honor Big Papi with a sweet celebration of
the slugger's career with the Boston Red Sox. In late September,
more than 60 Dunkin' Brands volunteers brought 10,000 of the
brand's signature donuts to the Rose Kennedy Greenway in downtown
Boston to create a
larger-than-life mosaic of David
Ortiz, one of Boston
sports' larger-than-life heroes. Made completely from the 10,000
donuts, the mosaic features Big Papi's iconic pose after crossing
home plate, lifting his arms to the sky in celebration. Fans
can now watch the behind-the-scenes creation and the final mosaic
masterpiece at https://youtu.be/oNNhCcVj_sE.
As part of this tribute, Dunkin' Donuts will donate 34 cents from every donut used to create this
unique work of art to The Greater Boston Food Bank. The
$3,400 will support The Greater
Boston Food Bank's work within the local community.
"We're honored to have had the opportunity to partner with such
a legendary and beloved athlete, and we wanted to pay tribute to
his outstanding career and contributions to our community in true
Dunkin' fashion," said Tom
Manchester, Vice President of Field Marketing for Dunkin'
Donuts. "From David stepping behind our counter to serve coffee and
donuts to our loyal guests, to him stepping in front of a
microphone to sing about his love of Dunkin' Donuts Iced Coffee, we
have created such special memories with Big Papi over the years. We
wish David and the entire Red Sox team good luck in the playoffs
and hope we can celebrate again with another championship
parade."
Dunkin' Donuts signed a multi-year partnership with Red Sox
Designated hitter David Ortiz in
2014. In September, Dunkin' Donuts introduced the exclusive Ortiz
#34 Donut and Cup Koozie, available at participating Dunkin' Donuts
locations in New England. Over the course of his sponsorship with
the brand, Ortiz joined New England Patriots favorite Rob Gronkowski in their Summer Chill and Gronk and Big Papi's Beach
House campaigns as they sang about their mutual love of Dunkin'
Donuts Iced Coffee. Ortiz also supported Dunkin' Donuts' social
media campaigns and made appearances on behalf of the
brand.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day,
everyday stop for coffee and baked goods. Dunkin' Donuts is a
market leader in thehot regular/decaf/flavored coffee,
iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has
earned a No. 1 ranking for customer loyalty in the coffee category
by Brand Keys for 10 years running.
The company has more than 12,000 restaurants in 44 countries
worldwide. Based in Canton, Mass.,
Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq:
DNKN) family of companies. For more information,
visit www.DunkinDonuts.com.
Contact:
Sophie Hamersley
DDBoston@rfbinder.com
RF|Binder for Dunkin' Donuts
781-559-0442
Video - https://youtu.be/oNNhCcVj_sE
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SOURCE Dunkin' Donuts