HOUSTON, Oct. 3, 2016 /PRNewswire/ -- Kraton
Corporation (NYSE: KRA), a leading global producer of styrenic
block copolymers, specialty polymers and high-value performance
products derived from pine wood pulping co-products, today
introduced the company's new logo and brand identity. The new brand
identity combines the rich heritages of legacy Kraton and legacy
Arizona Chemical, and reflects our unified mission to deliver
exceptional value to our customers through compelling, innovative,
and sustainable solutions.
Kraton will debut the new brand at K 2016, to be held
October 19-26 in Düsseldorf,
Germany, Hall 5 booth
C22. Kraton's booth will feature technologies for specialty
adhesives, sealants, oil gels, coatings, automotive soft skins,
polymer modification, compounding solutions, Cariflex™ polyisoprene
products, and medical applications. K 2016 is the ideal venue to
promote our unwavering commitment to delivering superior products
and customized solutions to meet the unique needs of our customers.
Our expanding global footprint due to, among other actions, the
startup of the new HSBC Mailiao Plant in Taiwan, our recent acquisition of Arizona
Chemical, and our commitment to supply consistent, high quality
products on time around the world, is the reason behind our new
brand initiative. Our brand promise is:
"At Kraton, we deliver exceptional
value to our customers through compelling, innovative and
sustainable solutions. We create, develop and manufacture
renewable chemicals and specialty polymers to meet our
customers' performance and market needs. We contribute to a
sustainable future by combining superior product performance
and quality, with reliability of global supply. We
live our core values every day, including
taking ownership for doing what is safe, honest and ethical.
At Kraton, we seek solutions that
are sustainable, and believe innovation
is endless."
Please visit our booth at K 2016 Hall 5 Booth C22 and see how
our new brand identity reflects Kraton as a world-class provider of
specialty polymer and chemical solutions. For more information
please visit us at www.kraton.com or call +1-800-4-KRATON
(572866).
About Kraton Corporation
Kraton Corporation (NYSE
"KRA") is a leading global producer of styrenic block copolymers,
specialty polymers and high-value performance products derived from
pine wood pulping co-products. Kraton's polymers are used in a wide
range of applications, including adhesives, coatings, consumer and
personal care products, sealants and lubricants, and medical,
packaging, automotive, paving, roofing and footwear products. As
the largest global provider in the pine chemicals industry, the
company's pine-based specialty products are sold into adhesive,
road and construction and tire markets, and it produces and sells a
broad range of chemical intermediates into markets that include
fuel additives, oilfield chemicals, coatings, metalworking fluids
and lubricants, inks, flavors and fragrances and mining. Kraton
offers its products to a diverse customer base in over 70 countries
worldwide. Kraton, the Kraton logo and design are all trademarks of
Kraton Corporation., or its subsidiaries or affiliates.
Media Contact: Vaneese Bell; T: (281) 504-4792
Investor Relations Contact: Gene
Shiels; T: (281) 504-488
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SOURCE Kraton Corporation