Jack in the Box Launches a New Level of Craveability with Brunchfast™
September 29 2016 - 11:02AM
Business Wire
New menu gives guests 24-7 access to the
mouthwatering flavors of brunch
From the brand that transformed breakfast-on-the-go with the
industry’s first breakfast sandwich in 1969 and then revolutionized
late night dining in 2013 with Jack’s Munchie Meals®, Jack
in the Box® continues its path of innovation with the introduction
of a craveable new menu category, Brunchfast™. A first in the
industry, Brunchfast marries the unique flavors of brunch with the
convenience and anytime availability that guests can always expect
from Jack in the Box.
“Brunch enthusiasts no longer have to wait until the weekend to
satisfy their brunch cravings,” said Iwona Alter, Jack in the Box
Vice President of Product Marketing. “With Brunchfast, we’re giving
our guests 24-7 access to the distinct, craveable flavors of brunch
whenever they want it and wherever the hunger strikes.”
Jack’s Brunchfast menu features items that make brunch an
everyday occasion. Guests can choose from three entrees,
including:
- The Bacon & Egg Chicken Sandwich –
A toasted English muffin served with Jack’s Homestyle crispy
chicken fillet and topped with hickory smoked bacon, cheddar
cheese, bacon mayo and a freshly cracked fried egg
- The Brunch Burger – A buttery croissant
topped with a juicy beef patty, freshly cracked fried egg, hickory
smoked bacon, mayonnaise and American cheese
- The Southwest Scrambler Plate –
Scrambled eggs with roasted peppers, diced green chiles and pepper
jack cheese. Served with Homestyle Potatoes, hickory smoked bacon
or sausage and a buttery croissant
Every entree deserves delicious sides! With options like
Homestyle Potatoes, Orange Cranberry Muffins and Mini Pancakes,
guests are encouraged to mix and match their Brunchfast items to
achieve a perfect variety of sweet and savory that is exactly to
their liking. For the ultimate drink pairing, try Jack’s new Blood
Orange Fruit Cooler!
Brunchfast isn’t the only big news that Jack in the Box is
announcing. Check out Jack’s newest commercial to learn what – or
should we say who – inspired Brunchfast.
Brunchfast is available all day, every day at participating Jack
in the Box restaurants. For more information on Brunchfast, visit
jackinthebox.com, and connect with Jack on Facebook, Twitter,
Instagram, YouTube and Vine. Join the Brunchfast conversation by
using #Brunchfast.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a
restaurant company that operates and franchises Jack in the Box®
restaurants, one of the nation’s largest hamburger chains, with
more than 2,200 restaurants in 21 states and
Guam. Additionally, through a wholly owned subsidiary, the
company operates and franchises Qdoba Mexican Eats®, a leader in
fast-casual dining, with more than 600 restaurants in 47 states,
the District of Columbia and Canada. For more information on Jack
in the Box and Qdoba, including franchising opportunities, visit
www.jackinthebox.com or www.qdoba.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160929005387/en/
For Jack in the BoxMarcus Dockter,
213-234-1746mdockter@mww.com
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