DODGEVILLE, Wis., Sept. 29, 2016 /PRNewswire/ -- The Lands'
End Pink Thread Project will once again prove that a little pink
can do a lot of good. The company is raising awareness and funding
for the Breast Cancer Research Foundation (BCRF) through the annual
campaign, which was created to further support the organization's
mission to be the end of breast cancer by advancing the world's
most promising research.
"At Lands' End, we are proud to partner with and support the
Breast Cancer Research Foundation through the annual Pink Thread
Project," said Joe Boitano,
Co-Interim Chief Executive Officer, Lands' End. "This
impactful campaign proves that a little pink truly does a lot of
good, and together with our customers we look forward to helping
make a difference."
The Pink Thread Project is a simple, beautiful way to raise
funds for breast cancer research by adding any monogram or
embroidered icon using pink thread to Lands' End apparel,
accessories or home goods ranging from totes and towels to
cardigans and shirts. For every Pink Thread monogram or embroidery,
Lands' End will donate $4.50 of the
$6.00 fee to the Breast Cancer
Research Foundation. Supporters can take part in the Pink Thread
Project by ordering online at landsend.com from September 15, 2016 through October 31, 2016.
"Our goal is to accelerate the breakthroughs bringing us closer
to a cure and to speed up the progress that will improve
survivorship and quality of life for breast cancer patients today.
But that research relies on us all—by uniting with the highest
rated breast cancer organization in the country, Lands' End will
undoubtedly propel research forward, faster. Together, we can be
the end of breast cancer," said Myra J.
Biblowit, President & CEO, Breast Cancer Research
Foundation.
Additional Pink Thread Project Initiatives
The Pink
Thread Project will also feature other initiatives to support the
Breast Cancer Research Foundation now throughout the month of
October, which include:
- Purchase Pink Styles – From inspirational warm socks and
lovely scarves to handy totes, purchase select pink Lands' End
merchandise and 25 percent of the net purchase price (excluding
sales/use tax and shipping and handling fees) from the sale will
benefit BCRF.
- In Stores – Lands' End will donate 10 percent of the
retail purchase price of select pink women's apparel and
accessories sold in Lands' End Shops at Sears to the BCRF during
the campaign.
- New Styles Give Back – In addition to core merchandise,
select pink items from the Canvas by Lands' End collection have
been chosen for the campaign, and the sales of these select items
will contribute 15 percent of the net retail purchase price
(excluding sales/use tax and shipping and handling fees)
benefitting BCRF.
- Lands' End Outfitters – Lands' End is even giving
businesses and organizations a way to raise funds for BCRF. Lands'
End Outfitters will feature a curated collection of 21 pink
products that will be offered as part of the Pink Thread Project,
with 5 percent of the net retail purchase price (excluding
sales/use tax and shipping and handling fees) benefitting
BCRF.
ABOUT LANDS' END, INC.
Lands' End, Inc. (Nasdaq:LE) is
a leading multi-channel retailer of clothing, accessories, footwear
and home products. We offer products through catalogs, online at
www.landsend.com, www.canvasbylandsend.com, and affiliated
specialty and international websites, and through retail locations,
primarily at Lands' End Shops at Sears® and standalone Lands' End
Inlet® Stores. We are a trusted American lifestyle brand with a
passion for quality, legendary service and real value, and seek to
deliver timeless style for men, women, kids and the home.
ABOUT BREAST CANCER RESEARCH FOUNDATION
The Breast
Cancer Research Foundation (BCRF) is dedicated to being the end of
breast cancer by advancing the world's most promising research.
Founded by Evelyn H. Lauder in 1993,
BCRF-funded investigators have been deeply involved in every major
breakthrough in breast cancer prevention, diagnosis, treatment and
survivorship. This year, BCRF has awarded $57 million in grants to support the work of more
than 250 scientists at leading medical and academic institutions
across 14 countries, making BCRF the largest private funder of
breast cancer research worldwide. By committing 91 cents of every dollar directly to its mission,
BCRF is one of the nation's most fiscally responsible nonprofits.
BCRF is the only breast cancer organization in the US to hold both
an "A+" from CharityWatch as well as the top four-star rating from
Charity Navigator. Visit www.bcrfcure.org to learn more.
landsend.com/pinkthread
landsend.com/newsroom
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SOURCE Lands' End, Inc.