PLANO, Texas, Sept. 29, 2016 /PRNewswire/
-- Epsilon®, an Alliance Data (NYSE: ADS) company,
has signed a new, multi-year agreement with CNO Financial Group,
Inc. (NYSE: CNO), a national holding company to insurance brands
Bankers Life, Washington National and Colonial Penn.
With this agreement, Epsilon will build a centralized marketing
database solution for the full suite of CNO brands to enable more
integrated, strategic and personalized communications across
channels including direct mail, television, call center, display,
and email. The effort will support both direct-to-consumer efforts
and regional agent distribution channels, increased cross-selling
opportunities and improved lead management processes. Additionally,
Epsilon will provide data services to enhance CNO's existing
customer and prospect data, offering deeper insights, modeling,
campaign selection and an overall better view of its customers and
prospects.
"Epsilon's solution will help CNO build an outstanding marketing
and sales data environment that supports our activities across the
enterprise," said Chris Campbell,
senior vice president, marketing and communications at CNO. "It
will improve our omni-channel campaign and lead management, our
business intelligence and analytics, and better enable enhanced
sales, customer relationships, and operational efficiencies."
"We are excited to partner with CNO on its vision of being the
leading provider of financial security to middle-income American
working families and retirees," said Bryan
Kennedy, chief executive officer, Epsilon/Conversant.
"Understanding the company's unique customer base, strategically
leveraging available technologies, and enabling personalized
communications across channels will undoubtedly lead to better
business outcomes."
About Epsilon
Epsilon is a global leader in creating connections between people
and brands. An all-encompassing global marketing company, we
harness the power of rich data, groundbreaking technologies,
engaging creative and transformative ideas to get the results our
clients require. Recognized by Ad Age as the #1 World's Largest
CRM/Direct Marketing Network, #1 Largest U.S. Agency from All
Disciplines and #1 Largest U.S. Mobile Marketing Agency, Epsilon
employs over 7,000 associates in 70 offices worldwide. Epsilon is
an Alliance Data company. For more information,
visit www.epsilon.com, follow us on Twitter
@EpsilonMktg or call 1.800.309.0505.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500 and Fortune 500 company
headquartered in Plano, Texas,
Alliance Data consists of three businesses that together employ
more than 16,000 associates at approximately 100 locations
worldwide.
Alliance Data's card services business is a leading provider of
marketing-driven branded credit card programs. Epsilon®
is a leading provider of multichannel, data-driven technologies and
marketing services, and also includes Conversant®, a
leader in personalized digital marketing. LoyaltyOne®
owns and operates the AIR MILES® Reward Program,
Canada's premier coalition loyalty
program, and holds a majority interest in Netherlands-based BrandLoyalty, a global
provider of tailor-made loyalty programs for grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn and
YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Contact: Alliance
Data
Tiffany Louder – Investor Relations Alliance
Data 214.494.3048 tiffany.louder@alliancedata.com
Shelley
Whiddon – Media 214.494.3811 Shelley.whiddon@alliancedata.com
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Epsilon Britta Petersen – Media 773-796-5434 Britta.petersen@epsilon.com
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SOURCE Alliance Data Systems Corporation