MaxPoint’s First In-Store Pathing Sensor, PathPoint, Gives Marketers Comprehensive Understanding of Consumers’ In-Store J...
September 28 2016 - 09:00AM
MaxPoint (Nasdaq:MXPT) today announces PathPoint, its first
solution for in-store consumer pathing and insights. PathPoint
wireless activity-sensing devices gather privacy-friendly data on
shoppers’ in-store activity and feed near-real-time analytics back
to retailers, giving them insight into every stage of the in-store
path to purchase.
“Ecommerce retailers track consumer actions and use
that data to improve the online shopper experience and accelerate
sales,” said Joe Epperson, CEO of MaxPoint. “PathPoint enables the
customer experience teams at retailers to be competitive with their
ecommerce counterparts by providing that same level of customer
pathing intelligence but in the store.”
PathPoint devices sense shoppers’ in-store activity
as it happens, including their locations, dwell times and areas of
high visitation. Sensor data helps retailers see, understand and
address friction points – such as long checkout lines, areas with
excessive customer wait times and spaces that have high dwell times
but low conversion. In addition, PathPoint enables retailers to
measure the effectiveness of in-store marketing as well as traffic
drivers to the store.
The lightweight, low-profile, energy-efficient
sensors are compatible with any retail space and operate without a
clear line of sight. The devices transmit data via MaxPoint’s
independent cellular network, not the store’s network, which
provides greater security for the retailer. Full-service
installation is provided by the MaxPoint team.
Once deployed, PathPoint feeds near-real-time
analytics to retailers about how promotional activity outside the
store affects visitor volume and returns data on the store
experience, including how customers navigate the store environment
and where they spend their time. The sensors also provide data on
how in-store marketing resonates with customers.
“To date, in-store devices like beacons have
focused on delivering messages to shoppers, not measuring store
activity or producing real shopper intelligence that can deliver a
more responsive in-store experience,” said Michelle Engle, VP of
Product Marketing and Management at MaxPoint. “PathPoint uses
superior in-store location sensing to deliver the data needed to
drive topline growth, increase supplier support and improve the
bottom line.”
PathPoint devices sense and measure all store
activity independent of mobile app downloads, proximity and line of
sight, which are substantial advancements beyond current retail
beacons and camera technologies used to detect and count customer
presence in-store. The devices are secure and privacy friendly as
they neither collect nor store personally identifiable
information.
About MaxPointMaxPoint is a
marketing technology company that generates hyperlocal intelligence
to optimize brand and retail performance. We provide a platform for
brands to connect the digital world with the physical world through
hyperlocal execution, measurement, and consumer insights.
The company’s proprietary Digital
Zip® technology and the MaxPoint Intelligence Platform™
predict the most likely buyers of a specific product at a
particular retail location and then execute cross-channel digital
marketing programs to reach these buyers. For more information,
visit maxpoint.com.
Media Contact
Alex Fencl
Ketchum for MaxPoint
alex.fencl@ketchum.com
404.879.9122
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