SKECHERS Launches Mobile App to Streamline E-Commerce and In-Store Experience for Consumers
September 28 2016 - 9:00AM
Business Wire
SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle
and performance footwear industry and the number two footwear brand
in the United States, today announced the debut of an all-new
SKECHERS application for Apple and Android mobile devices that is
set to elevate the brand’s consumer purchase experience both for
e-commerce and within SKECHERS retail stores.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160928005407/en/
SKECHERS App: Home Page (Photo: Business
Wire)
The SKECHERS mobile app allows consumers in the United States to
purchase their favorite SKECHERS styles for men, women and kids
anywhere they feel the need to shop for footwear. Shoppers can
learn about products by viewing the latest commercials and a native
one-touch checkout with Apple Pay and Android Pay makes purchases
fast and easy. Additionally, the app offers special features that
will drive consumers to the retail experience including a store
locator, proximity notifications for offers and events in nearby
stores, and a barcode search that will help the shopper easily find
and order additional sizes and colors of a style that might not be
available in the store. The app also gives shoppers full access to
their SKECHERS Elite™ account to track points and redeem rewards
for use both in the app as well as in SKECHERS retail stores.
“The retail environment has shifted as an increasing number of
millennial and post-millennial consumers seek out the most
convenient, informative, and streamlined shopping experiences,”
began Michael Greenberg, president of SKECHERS. “We’re excited that
the new SKECHERS app will allow us to better reach and connect with
the younger demographic of our fan base both on-the-go and through
stronger interactive elements in our brick and mortar retail
stores. By encouraging engagement, we hope to drive excitement for
the brand and make it easy for men and women to purchase that
perfect pair when they discover it online or out in the world.”
The new SKECHERS mobile app will also include a shopping enabled
social media component that will drive discovery and encourage fans
of the brand to share images of their best SKECHERS looks.
Instagram images posted with #SKECHERS will appear in a devoted
“ShopIG” section of the app that will allow consumers to easily
purchase the shoes seen in their favorite images.
The app was developed in a partnership with the engineering team
at PredictSpring—creator of the first native mobile commerce app
platform that extends into the omni-channel and social commerce
space. Other retailers that recently released apps built using the
PredictSpring platform include Calvin Klein, New York &
Company, Woodcraft, Claire’s and Vineyard Vines.
The new SKECHERS app is available to download now for iPhone,
iPad and iPod Touch in the Apple App Store
(https://appsto.re/us/dECn) and for Android devices in the Google
Play store
(https://play.google.com/store/apps/details?id=com.skechers.android).
About SKECHERS USA,
Inc.
SKECHERS USA, Inc., based in Manhattan
Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 1,410 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners
in Asia, and wholly-owned subsidiaries
in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information,
please visit skechers.com and follow us
on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European distribution
center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31,
2015 and its quarterly report on Form 10-Q for the quarter ended
June 30, 2016. The risks included here are not exhaustive. The
Company operates in a very competitive and rapidly changing
environment. New risks emerge from time to time and the companies
cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160928005407/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326VP of Corporate
CommunicationsJennc@skechers.com
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